Toyota honours Saud Bahwan Automotive with coveted award
The honour was in recognition of significant achievements in enhancement activities of overall customer service competencies by Saud Bahwan Automotive
MUSCAT: At a special event, Masayuki Fukumori, project general manager, Bahrain Representative Office, Toyota Motor Corporation honoured (SBA) with the coveted ‘Outstanding Customer Service Award’.
The honour was in recognition of significant achievements in enhancement activities of overall customer service competencies by Saud Bahwan Automotive.
Complimenting the group for its customer-centric initiatives and excellent performance in aftersales support, Fukumori said, “Toyota Motor Corporation is proud to honour SBA with the ‘Outstanding Customer Service Award’ for the significant achievements in Parts & Service activities, to further enhance customer satisfaction. You have performed remarkably, under very challenging conditions.”
Admiring Oman’s progress and its visionary leadership, Fukumori said, “The Sultanate is really a very beautiful country. The vision and leadership of Oman’s great leader, His Majesty Sultan Qaboos bin Said has led to rapid growth and international recognition of Oman. What is truly remarkable is that significant economic growth has been achieved while retaining the historic charm and cultural heritage of the country,” he said.
In his address, Abdullah Mohammed Bahwan said, “At the outset, I would like to pay our respects to the wise and visionary leadership of His Majesty Sultan Qaboos bin Said that is steering Oman to ever-greater heights of progress. I pray to God Almighty to bestow good health and long life on him.”
Accepting the award on behalf of the chairman, Abdullah Mohammed Bahwan said, “It is a great honour and privilege for me to accept the Outstanding Customer Service Excellence Award on behalf of our Chairman. I would like to extend our sincere thanks to Toyota Motor Corporation for bestowing this honour.”
Highlighting SBA’s customercare activities, he said, “The award is a testimony to SBA’s strong commitment to offering world-class customer service to our valued Toyota patrons in Oman. This will also serve as an encouragement to us in further strengthening our customer-centric approach as we strive towards setting new benchmarks in Customer Delight. Taking this opportunity, on behalf of our chairman, I would like to once again reiterate our commitment to the twin mottos of ‘Customer First’ and ‘Customers for Life’ and look forward to TMC’s valuable support, guidance and encouragement to our endeavours,” he underlined.
Saud Bahwan Automotive’s landmark Toyota and Lexus showrooms and service centres at Muscat are one of the biggest in the world. SBA has tailored its vehicle servicing systems and capabilities according to Toyota’s ‘3S Spirit’ (Seikaku, Shinsetsu, Shinrai: Precision, Kindness, and Reliability).
Today, SBA has the world’s largest Toyota service facility at Muscat and a network of service centres spread all across Oman. A sophisticated Mega Body Shop in Muscat undertakes body repairs/ crash repairs employing Toyota assembly line repair systems.
SBA also has a state-of-the-art central Parts Distribution Centre, which has consistently been ranked amongst the best in the world. The group has also pioneered innovative service product offerings to customers. Some of its most popular and sought-after products have now been expanded to offer the best cost-effective service and maintenance options to all kinds of new and aged vehicles.
For SBA, ‘Customer Satisfaction No. 1’ is not just a slogan; it is a key business philosophy. All the activities revolve around customers. The huge investments made in infrastructure, human resources and marketing initiatives are all aimed towards enhancing customer satisfaction levels.