American Tourister announces Cristiano Ronaldo as its 2018 brand ambassador

MUSCAT: American Tourister, world’s leading fashionable, youthful, international luggage brand, announced the signing of international football superstar and fashion icon, Cristiano Ronaldo, as its new brand ambassador for 2018.

“We are excited to welcome Cristiano Ronaldo as our new brand ambassador for 2018. As the authorised distributor for American Tourister in Oman, Khimji Ramdas is proud to be part of this unique campaign.

“This travel-inspiring brand is available at all major hypermarkets and Aalami stores across Oman,” said Sachin Malhotra, chief operating officer, Khimji Ramdas Lifestyle Group.

Expressing his excitement on the signing of Cristiano, Subrata Dutta, president of Asia Pacific at Samsonite, said, “There couldn’t be a better time to bring Cristiano on-board. His lively and vivacious personality, on and off the field, resonates perfectly with our funloving, vibrant brand personality. His presence will help bring American Tourister to a whole new audience, allowing us to stand out from the competition, and enabling us to take the brand to the next level.”

Equally delighted to join the American Tourister family, Cristiano said, “American Tourister is a functional yet cool brand that appeals to everyone. I’m delighted to be the face of the brand for 2018. As a frequent traveller myself, I appreciate the need for high-quality luggage that still allows you to express your personality.”

Speaking on the association, Syed Shaheen Jamil, Business Head for Middle East, Africa, CIS and SAARC countries, said “Cristiano Ronaldo is arguably the most popular football star in our region. We hope to leverage his popularity, in a football-crazy region, especially when the Fifa World Cup is just around the corner, to strengthen our brand’s connection with all his fans.”

Funky, stylish and fashionable, American Tourister brand has built itself to become one of the most popular luggage ware brands among young adults.

Dynamic, stylish and confident, with most followers on Facebook and Instagram globally, Cristiano embodies the soul of the American Tourister brand. His appointment also comes as football fever begins to grip global audiences ahead of the Fifa World Cup, which kicks off in Moscow, Russia on June 14.