When did the T-shirt really take over the fashion world?

FASHION TEES

have been in fashion and will remain in fashion for years to come. This is why they make such a wonderful advertising tool for your business.

The arrival of the cultural indulgence of the T-shirt as torso covering is somewhat recent in the immense historical context of Western society, but still this has rapidly become a staple in all designers’ product lines as well as the closets of the fashion forward.

The T-shirt achieved popularity in the early 1950s, specifically with the depiction of iconic moody men on movies such as, James Dean putting on that white undershirt under his leather jacket in Rebel Without A Cause, or Marlon Brando dressed in a white wife beater in the end of A Streetcar Named Desire.

The use of the T-shirt alone, unaccompanied by over shirt or jacket, was a direct response against the collared shirts of the white collar middle classes in the 1950s, whom portrayed economic oppression and social invalidation of the blue collar working classes, which had to wear jumpsuits to work.