INFINITI QX30 premium ac­tive cross­over launched in Oman

All-new QX30 boasts of a pur­pose­ful ap­pear­ance that makes a bold vis­ual state­ment – and joins the Q30 as part of INFINITI’s new premium com­pact model line-up

Times of Oman - - ROUND-UP -

MUS­CAT: Cre­ated for a new gen­er­a­tion of premium buy­ers who ap­pre­ci­ate cat­e­gory-de­fy­ing de­sign in­side and out, the all-new INFINITI QX30 premium ac­tive cross­over was launched re­cently in Sul­tanate at the INFINITI Oman show­room.

Re­main­ing true to the pow­er­ful and el­e­gant de­sign cues that guided the orig­i­nal QX30 con­cept, the car’s highly sculpted ex­te­rior, unique cross­over stance and asym­met­ric cabin de­sign ex­em­plify INFINITI’s de­sign-led ap­proach to prod­uct de­vel­op­ment. All-new QX30 boasts of a pur­pose­ful ap­pear­ance that makes a bold vis­ual state­ment – and joins the Q30 as part of INFINITI’s new premium com­pact model line-up.

In ad­di­tion to its striking ap­pear­ance, the QX30 of­fers an el­e­vated ride height, con­fi­den­cein­spir­ing han­dling, and a ver­sa­tile at­ti­tude, un­der­pinned by an In­tel­li­gent All-wheel Drive sys­tem. As a re­sult, the ve­hi­cle is able to take on ur­ban, sub­ur­ban and wind­ing ru­ral roads in all driv­ing con­di­tions.

A spokesper­son for INFINITI Oman said, “Fur­ther ful­fill­ing INFINITI’s prom­ise to ex­pand its prod­uct line-up based on pop­u­lar con­cept car de­signs, the ar­rival of the all-new QX30 premium ac­tive cross­over comes at a mo­ment of op­por­tu­nity for the INFINITI brand. The QX30 adds another di­men­sion to INFINITI’s premium model line-up and will play a vi­tal role in the brand’s growth in Oman.” “We have iden­ti­fied a new gen­er­a­tion of premium buy­ers and have po­si­tioned QX30 as a per­son­alised premium op­tion to suit a var­ied range of needs. The car is as much at home in the city as it is out­side of ur­ban en­vi­ron­ments, in­spir­ing con­fi­dence with its ‘ready-to-go-any­where’ at­ti­tude,” he added.

As a mem­ber of the new premium fam­ily, the QX30 gives INFINITI a great plat­form from which to achieve its goals in key mar­kets glob­ally. It will be built at new man­u­fac­tur­ing fa­cil­i­ties in Sun­der­land, UK, be­com­ing part of INFINITI’s first car pro­duc­tion in Europe.

At­tract­ing a new type of premium car buyer

INFINITI is tar­get­ing a new gen­er­a­tion of premium buy­ers with the new QX30. The premium cross­over seg­ment is cur­rently among the fastest-ex­pand­ing mar­kets glob­ally, and Gen­er­a­tions X and Y will rep­re­sent the ma­jor­ity of buy­ers in this seg­ment by 2020. For them, the car is an ex­pres­sion of ‘self’ rather than ‘sta­tus’, and they re­main open to new, cat­e­go­ry­de­fy­ing con­cepts.

The QX30 will hold a unique po­si­tion in the seg­ment, bridg­ing the gap be­tween premium com­pact ri­vals and larger cross­over mod­els. Its cross­over-style ver­sa­til­ity ex­tends from unique de­sign ap­peal and a wide range of com­fort, con­ve­nience, safety and dy­namic fea­tures, in­clud­ing In­tel­li­gent All-wheel Drive. Its el­e­vated ride height over the Q30 and high­sta­bil­ity driv­e­train will give con­fi­dence to driv­ers.

This more pur­pose­ful, cross­over-in­spired ex­e­cu­tion has been achieved with­out the QX30 los­ing the premium look and feel that buy­ers ex­pect of a car in this seg­ment. It main­tains its ur­ban ap­peal, premium fit and fin­ish and seam­less in­te­gra­tion of INFINITI’s highly ex­pres­sive de­sign – req­ui­site el­e­ments re­quired for the car to suc­ceed in the premium arena.

Cat­e­gory-de­fy­ing de­sign

The orig­i­nal QX30 con­cept, which made its in­ter­na­tional de­but at the 2015 Geneva Mo­tor Show, com­bined the sleek lines of a coupe with the in-com­mand stance of an all-wheel drive cross­over. Con­sis­tent with INFINITI’s de­sign-led ap­proach to prod­uct de­vel­op­ment, the pro­duc­tion ver­sion of the QX30 main­tains these char­ac­ter­ful at­tributes.

The com­bi­na­tion of a low-slung roof-line, el­e­vated stance and cross­over ap­pear­ance cre­ates a striking vis­ual im­pact. The ver­sa­tile stance en­dows the QX30 with a ‘go-any­where’ at­ti­tude, ready to take on all driv­ing con­di­tions – with­out com­pro­mis­ing the high­qual­ity fin­ish that buy­ers as­so­ciate with premium ri­vals.

The QX30 stands 35mm higher than the Q30 Premium, and 55mm higher than Q30 Sport, with satin chrome roof rails fit­ted as stan­dard for a more pur­pose­ful form and greater func­tion­al­ity. In ad­di­tion, the QX30’s wheel arch cladding is 5mm wider than that on the Q30, adding to the premium ac­tive cross­over’s pur­pose­ful ap­pear­ance.

Like the Q30, the QX30 is char­ac­terised by dra­matic curves and tur­bu­lent, sculpted char­ac­ter lines that make an emo­tional state­ment, evolv­ing them into new dy­namic shapes for a more pur­pose­ful ap­pear­ance. The dou­ble-arch grille with three-di­men­sional mesh, for ex­am­ple, has been de­vel­oped from its ap­pli­ca­tion on the Q30, draw­ing a flow­ing, fluid link to the head­lamps for a more or­ganic shape.

The lines of the QX30 flow up the dou­ble-wave bon­net, over the fend­ers, across the body line and into the strong shoulders of the car. The over­all ef­fect is de­signed to look stretched over bone and mus­cle, rather than the straight, ‘me­chan­i­cal’ lines seen on ri­val mod­els. INFINITI’s sig­na­ture C-pil­lar de­sign forges a dy­namic cres­cent shape that em­pha­sises mo­tion, even when sta­tion­ary.

The el­e­vated di­men­sions make for a confident and re­lax­ing drive, while as­crib­ing to the car’s ver­sa­tile char­ac­ter. An over­all height of 1,530mm (with stan­dard roof rails) helps im­prove for­ward vis­i­bil­ity over its ri­vals, aided by a slim A- pil­lar de­sign, while the el­e­vated ride al­lows for a higher hip point (1,324mm), im­prov­ing ease of ingress and egress.

Other ex­te­rior de­tails in­clude newly-de­signed front and rear bumpers and grained side sills for a rugged look, as well as body­work fin­ished with satin chrome-plated in­serts for a premium and high qual­ity metal­lic fin­ish.

The bold ap­proach INFINITI has taken to de­sign con­tin­ues in­side the QX30, which chal­lenges tra­di­tional stan­dards of sym­me­try with its ex­pres­sive, mod­ern and dy­namic in­te­rior.

The asym­met­ric sur­faces fea­ture wave shapes and dy­namic lines that twist apart and flow away from the driver.

These give an ‘in-mo­tion’ feel when nat­u­ral light moves over the highly-sculpted lines and con­trast­ing ma­te­ri­als in the cabin. This ‘dis­sym­me­try’ cre­ates a more pleas­ant en­vi­ron­ment in which to spend time.

INFINITI’s trade­mark InTouch in­fo­tain­ment sys­tem, first in­tro­duced on the pioneer­ing Q50, has been evolved and up­graded for the QX30 for a highly in­tu­itive fin­ger touch and swipe con­trol through a seven-inch touch-screen HMI (hu­man ma­chine in­ter­face).

Newspapers in English

Newspapers from Oman

© PressReader. All rights reserved.