INFINITI QX30 premium active crossover launched in Oman
All-new QX30 boasts of a purposeful appearance that makes a bold visual statement – and joins the Q30 as part of INFINITI’s new premium compact model line-up
MUSCAT: Created for a new generation of premium buyers who appreciate category-defying design inside and out, the all-new INFINITI QX30 premium active crossover was launched recently in Sultanate at the INFINITI Oman showroom.
Remaining true to the powerful and elegant design cues that guided the original QX30 concept, the car’s highly sculpted exterior, unique crossover stance and asymmetric cabin design exemplify INFINITI’s design-led approach to product development. All-new QX30 boasts of a purposeful appearance that makes a bold visual statement – and joins the Q30 as part of INFINITI’s new premium compact model line-up.
In addition to its striking appearance, the QX30 offers an elevated ride height, confidenceinspiring handling, and a versatile attitude, underpinned by an Intelligent All-wheel Drive system. As a result, the vehicle is able to take on urban, suburban and winding rural roads in all driving conditions.
A spokesperson for INFINITI Oman said, “Further fulfilling INFINITI’s promise to expand its product line-up based on popular concept car designs, the arrival of the all-new QX30 premium active crossover comes at a moment of opportunity for the INFINITI brand. The QX30 adds another dimension to INFINITI’s premium model line-up and will play a vital role in the brand’s growth in Oman.” “We have identified a new generation of premium buyers and have positioned QX30 as a personalised premium option to suit a varied range of needs. The car is as much at home in the city as it is outside of urban environments, inspiring confidence with its ‘ready-to-go-anywhere’ attitude,” he added.
As a member of the new premium family, the QX30 gives INFINITI a great platform from which to achieve its goals in key markets globally. It will be built at new manufacturing facilities in Sunderland, UK, becoming part of INFINITI’s first car production in Europe.
Attracting a new type of premium car buyer
INFINITI is targeting a new generation of premium buyers with the new QX30. The premium crossover segment is currently among the fastest-expanding markets globally, and Generations X and Y will represent the majority of buyers in this segment by 2020. For them, the car is an expression of ‘self’ rather than ‘status’, and they remain open to new, categorydefying concepts.
The QX30 will hold a unique position in the segment, bridging the gap between premium compact rivals and larger crossover models. Its crossover-style versatility extends from unique design appeal and a wide range of comfort, convenience, safety and dynamic features, including Intelligent All-wheel Drive. Its elevated ride height over the Q30 and highstability drivetrain will give confidence to drivers.
This more purposeful, crossover-inspired execution has been achieved without the QX30 losing the premium look and feel that buyers expect of a car in this segment. It maintains its urban appeal, premium fit and finish and seamless integration of INFINITI’s highly expressive design – requisite elements required for the car to succeed in the premium arena.
The original QX30 concept, which made its international debut at the 2015 Geneva Motor Show, combined the sleek lines of a coupe with the in-command stance of an all-wheel drive crossover. Consistent with INFINITI’s design-led approach to product development, the production version of the QX30 maintains these characterful attributes.
The combination of a low-slung roof-line, elevated stance and crossover appearance creates a striking visual impact. The versatile stance endows the QX30 with a ‘go-anywhere’ attitude, ready to take on all driving conditions – without compromising the highquality finish that buyers associate with premium rivals.
The QX30 stands 35mm higher than the Q30 Premium, and 55mm higher than Q30 Sport, with satin chrome roof rails fitted as standard for a more purposeful form and greater functionality. In addition, the QX30’s wheel arch cladding is 5mm wider than that on the Q30, adding to the premium active crossover’s purposeful appearance.
Like the Q30, the QX30 is characterised by dramatic curves and turbulent, sculpted character lines that make an emotional statement, evolving them into new dynamic shapes for a more purposeful appearance. The double-arch grille with three-dimensional mesh, for example, has been developed from its application on the Q30, drawing a flowing, fluid link to the headlamps for a more organic shape.
The lines of the QX30 flow up the double-wave bonnet, over the fenders, across the body line and into the strong shoulders of the car. The overall effect is designed to look stretched over bone and muscle, rather than the straight, ‘mechanical’ lines seen on rival models. INFINITI’s signature C-pillar design forges a dynamic crescent shape that emphasises motion, even when stationary.
The elevated dimensions make for a confident and relaxing drive, while ascribing to the car’s versatile character. An overall height of 1,530mm (with standard roof rails) helps improve forward visibility over its rivals, aided by a slim A- pillar design, while the elevated ride allows for a higher hip point (1,324mm), improving ease of ingress and egress.
Other exterior details include newly-designed front and rear bumpers and grained side sills for a rugged look, as well as bodywork finished with satin chrome-plated inserts for a premium and high quality metallic finish.
The bold approach INFINITI has taken to design continues inside the QX30, which challenges traditional standards of symmetry with its expressive, modern and dynamic interior.
The asymmetric surfaces feature wave shapes and dynamic lines that twist apart and flow away from the driver.
These give an ‘in-motion’ feel when natural light moves over the highly-sculpted lines and contrasting materials in the cabin. This ‘dissymmetry’ creates a more pleasant environment in which to spend time.
INFINITI’s trademark InTouch infotainment system, first introduced on the pioneering Q50, has been evolved and upgraded for the QX30 for a highly intuitive finger touch and swipe control through a seven-inch touch-screen HMI (human machine interface).