Khayrat Beef Meatballs from A’Saffa Foods tasty treat for all

MUSCAT: A’Saffa Foods, the Sultanate’s largest fully integrated poultry and allied food producer’s popular ready-to-cook Khayrat Beef Meatballs are a tasty treat for Omani and expatriate families alike. The company prides itself in offering consumers nutritious and convenient products that are made with the finest natural ingredients; bringing to customers what they want: authentic, healthy food.

The company’s other high quality range of beef products under the Khayrat range include – Beef Seekh Kebabs, Beef Chapli Kebabs, Beef Meat Balls, Beef Franks, Tender Beef Cubes, Beef Burgers, to name a few. Superior in taste, purity and freshness, Khayrat range of products are a tasty, convenient and time-efficient food option.

Sidhartha Lenka, Head of Marketing and Sales, A’Saffa Foods commented, “We believe our robust growth has been driven by wide consumer acceptance and increasing demand for our products such as the Khayrat Beef Meatballs, as more and more shoppers are looking for convenient and delicious alternatives to bring their loved ones to the table at meal times. We are excited about our accelerated growth, and will continue to further expand the availability and reach of our products.”

Expansion plan

It is noteworthy that A’Saffa Foods’ Board of Directors have approved an expansion plan to raise chicken meat production capacity in particular, by 100 per cent and continue in their endeavour to foster and support food security, self-sufficiency and increased employment opportunities in the Sultanate. The total capital expenditure outlay of the expansion is OMR45 million.

Brands under the A’Saffa Foods’ umbrella are not just delicious, but just as nutritious and hygienic. All the company’s products are halal and maintain the highest quality standards. With utmost commitment to brand values of quality, A’Saffa Foods has championed customer satisfaction and quality assurance emerging as one of the market leaders in Oman.

The name Khayrat means ‘the finest of crops’ or the ‘best quality ingredients’ and this is what the company strives to provide for customers in everything they produce. There is a growing demand for quick and easy-to-cook meal solutions and convenience seems to be the biggest driver of the growth; along with the price and quality proposition that it offers. Whether it’s a large gathering, a simple get-together or the urge for a delicious indulgent meal, the company is able to fulfill all this at a fraction of the cost that one would normally pay eating out. That’s not all – the brand’s unique flavours, spices and recipes cater to the taste buds of the Omani as well as expatriate community.