OAB leverages new technology
MUSCAT: Oman Arab Bank (OAB), in its constant endeavour to leverage technology to improve customer service, recently launched a new Instant Issuance service for debit cards in ten of its branches across the Sultanate. The new Instant Issuance service is capable of personalising and issuing EMV/NFC chipequipped cards and is the first of its kind in Oman.
Oman Arab Bank will launch the service in the remainder of its branches before the end of the year.
Prior to the launch of this new service, OAB debit Cards were printed and personalised at the head office and then mailed to branches; a production cycle that used to take between two to five days. However, with the newly implemented Instant Issuance system, several OAB branches across the country are now fully capable of personalising and issuing debit cards, complete with EMV/NFC chip data preparation. This makes OAB the first bank capable of instant issuance of cards with NFC technology at its branches in the Sultanate of Oman.
Commenting on the new instant issuance service, Rashad Al Shaikh, the Deputy Head of Retail Group said, “Each and every technological advancement we pursue at the bank is aimed at improving efficiency and providing our customers with the best possible customer service or other value-added benefits. This new service we offer is no different. With it, we are able to provide our customers with completely personalised, fully functional, NFC-equipped debit card at the very moment the new account is opened. Furthermore, with the instant issuance solution, we can ensure our customers absolute security and speed, providing them with a positive customer experience that exceeds their every expectation.”