Lulu awards con­tract to RBT-Oman for dig­i­tal sig­nage so­lu­tions

Times of Oman - - ROUND-UP -

MUS­CAT: Red Bird Trad­ing LLC (RBT) and Lulu Hy­per­mar­kets an­nounce the launch of their dig­i­tal sig­nage so­lu­tions (Tar­teeb) across re­tail lo­ca­tions in Oman.

Phase 1 of the project in­cludes in­stal­la­tion of 333 dig­i­tal sig­nage screens with state-of-the-art dig­i­tal sig­nage soft­ware with spe­cial fea­tures giv­ing ad­ver­tis­ers the lib­erty to ac­cess and mon­i­tor their con­tent from re­mote lo­ca­tions. These so­lu­tions would be first of its type in the GCC.

Fea­tures of the soft­ware in­clude: - Drag & Drop Me­dia, Re­mote ac­cess to the soft­ware, Mul­ti­ple lo­ca­tion ad­vert cam­paign­ing, Au­dit Logs, re­mote mon­i­tor­ing etc.

Lulu Group In­ter­na­tional, known as a trend­set­ter of the re­tail In­dus­try in the re­gion sym­bol­ises qual­ity re­tail­ing and is im­mensely pop­u­lar with all the com­mu­ni­ties liv­ing in Oman. With 22 stores in Oman and hav­ing the largest cus­tomer base, Lulu Group In­ter­na­tional would be the per­fect plat­form to show cases this state-of-the-art tech­nol­ogy.

The ad­ver­tis­ing di­vi­sion of Red Bird Trad­ing LLC (Tar­teeb) though new is known for its in­no­va­tions and fresh­ness in mar­ket­ing and ad­ver­tis­ing con­cepts. Through this medium RBT would en­sure clients get max­i­mum vis­i­bil­ity while pro­vid­ing great value on in­vest­ment.

Melzer Menezes, Di­rec­tor RBT-Oman ex­pressed his de­light to be work­ing along with the Lulu Group In­ter­na­tional to keep up with the lat­est trends, while main­tain­ing its core value of ser­vice and qual­ity to cre­ate to­tal cus­tomer sat­is­fac­tion.

Shabeer K.A, Re­gional Direc­torLulu Group Oman said “Tech­nol­ogy is tak­ing the lead and ev­ery­thing is go­ing dig­i­tal. To keep up with the ever-chang­ing scene, mar­ket­ing ex­perts need to stay in step with the evolv­ing tech trends. Work­ing along with RBT-Oman, Lulu would cre­ate a new av­enue for ad­ver­tis­ers to show­case their prod­ucts and ser­vices with best re­turn on their in­vest­ments.

By Septem­ber 2019, RBTO­man would have 600+ screens across key high foot­fall lo­ca­tions across the sul­tanate. RBTO­man moves for­ward with the tagline “The Fu­ture of Ad­ver­tis­ing is here”.

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