Alizz Islamic Bank's 48th National Day video 'Izz Oman’ goes viral
MUSCAT: The Alizz Islamic Bank 48th National Day Video ‘Izz Oman’ recently went viral and was well received by the public. The video has seen over 177,000 views and counting making Alizz Islamic Bank the first local Islamic Bank to have a viral video on YouTube.
The bank continues to be a powerhouse and a leader amongst local financial institutions on the various social media platforms. Reflecting its commitment to provide a world-class customer experience, Alizz Islamic Bank has risen to become one of the Sultanate’s most popular brands across the various social media platforms.
With a strong belief in the power of social media to improve customer service, Alizz Islamic Bank has significantly enhanced its overall social media presence in the past year.
In addition to being the first and only Islamic Bank in Oman to achieve the prestigious milestone of 100,000 Facebook likes the bank is the first Islamic Bank in Oman to cross the milestones of 10,000, 20,000, and 30,000 followers on Instagram. Alizz Islamic Bank is now the 2nd most followed bank in Oman, ahead of many of the more established conventional banks and one of only two local banks that have a Snapchat presence. The growth of the banks social media channels have been a testament of its dedication and commitment as an organisation towards providing solutions of convenience to customers. By embracing the most popular tools available, Alizz Islamic Bank is leading the charge when it comes to social media innovation in the Sultanate.
Social content
“We are extremely proud of the popularity of the Alizz Islamic Bank social media channels and our National Day video going viral is a testament to how the public loves to engage with the bank’s social content.
"We are dedicated to keeping our customers at the heart of everything we do and engaging with them on their platform of choice. Our social media channels give a sense of community with our social media followers; focusing on engagement and listening to what they want. Alizz Islamic Bank is proud to be at the forefront of digital tool adoption.
"As people rely more and more on social media to receive information and communicate, it is crucial that we as an organisation embrace digital strategies in marketing. Social media enables us to engage with customers more efficiently and with greater precision,” said Murtadha Jawad, Head of Marketing and Corporate Communications.
“Our Social media channels are not just about advertising but rather about creating a connection with our customers and providing them with a plethora of channels to interact with us, as well as provide us with feedback and ask questions. We have the best online response time amongst local banks and this is what sets us apart from others and has been central to our success on every social media platform” he added.