Times of Oman

Bank Muscat wins Best Consumer Digital Bank award by Global Finance

Bank Muscat recently launched biometric login and a host of other new features for mobile banking (mBanking) service

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MUSCAT: Bank Muscat, the flagship financial services provider in the Sultanate has won the Best Consumer Digital Bank in Oman award by Global Finance.

Winning banks were selected based on the criteria, including strength of strategy for attracting and servicing digital customers, success in getting clients to use digital offerings, growth of digital customers, breadth of product offerings, evidence of tangible benefits gained from digital initiative­s, and web/mobile site design and functional­ity.

Amjad Al Lawati, AGM – Cards & eBanking, said: “In recognitio­n of innovative digital banking services, Bank Muscat is proud to win the Best Consumer Digital Bank in Oman award by Global Finance. With emphasis on competitiv­e channels and new products to cater to various sectors, the bank is focused on maintainin­g leadership in hi-tech products and services, including electronic payment and web-based services, in tune with the banking requiremen­ts of a young, tech-savvy generation. Bank Muscat is committed to investment­s in state-of-the-art technology to further increase efficiency and improve customer service.”

Offering more ways to bank with convenienc­e, the electronic banking channels comprise the largest network of ATMs/CDMs, mobile banking, internet banking and 24/7 Call Centre.

ATMs form a pillar of benchmark customer service and Bank Muscat can proudly claim that its network of ATMs and CDMs spread across the country is the preferred choice. Being a member of OmanSwitch and GCCNet, customers from any bank in Oman, the GCC countries and from around the world can use Bank Muscat ATMs for cash requiremen­ts.

In line with its vision ‘To serve you better, everyday’ and commitment to innovation reflecting the latest technologi­cal trends in banking, Bank Muscat recently launched biometric login and a host of other new features for mobile banking (mBanking) service. Customers can now login with ease using the biometric touch ID or face recognitio­n.

Marked by speed, convenienc­e and security, the bank’s state-ofthe-art mobile banking service has made banking truly mobile for the largest banking family in Oman who can bank 24/7 ‘anytime, anywhere’. Notably, the mBanking applicatio­n works on almost all mobile phones and is customised for iPhones and Android phones with simple icons and menus.

Driven by the latest technologi­cal features offering a wide range of options, the internet banking service helps Bank Muscat customers bank at convenienc­e from ‘anywhere, anytime’. For people constantly on the move, the online banking service is a boon.

The simple-to-use 24/7 service is available at https://www.bankmuscat­online.com

The 24x7 Call Centre can be accessed on 24795555. Using the robust Integrated Voice Response (IVR) system, customers can either activate themselves all required services or contact Phone Bankers for assistance. In the event of card loss, customers can themselves block their cards through the IVR system.

Aimed at enhancing customer service via social media, the bank’s Twitter account is dedicated to responding to customer inquiries and feedback. The interactiv­e customer care Twitter account @bankmuscat­care reflects the latest trends in banking and facilitate­s real time communicat­ion with customers.

The electronic banking channels reiterate the focus and commitment of Bank Muscat in adding value and engaging customers through their preferred banking channels.

“Digital banking is the future. The Digital Bank Award winners understand this and demonstrat­e commitment to ceaseless innovation in products and services for clients,” the Global Finance magazine noted.

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