Times of Oman

Khazzan Project for SME Developmen­t a big success

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MUSCAT: In 2014, BP Oman and Fund for Developmen­t of Youth Projects (Sharakah) inked an agreement to launch the first edition of the Khazzan Project for SME Developmen­t.

The agreement gave Sharakah the responsibi­lity to manage and promote the programme. Sharakah was tasked with the exercise of setting the right mechanism to identify eligible Small and Medium Enterprise­s (SMEs) and then evaluate and support them. Over the last four years, 86 SMEs have benefited from the project and have improved their business performanc­e.

Khazzan Project for SME Developmen­t is one of BP Oman Social Investment Programs. It aims to evaluate the performanc­e of the selected SMEs, assess and identify areas for improvemen­t and draw a structured plan for action to be taken over a period of 12-months.

The selection of the SMEs is based on certain criteria. They include businesses that have completed at least one and half years since starting operations, the accuracy and authentici­ty of the informatio­n provided about the business, and SME owners to be Omanis and fully dedicated to the project. Further, preference is given for projects in the manufactur­ing sector. 962 applicatio­ns were registered for Khazzan Project for SME Developmen­t for the 4 batches of the programme. Over the years, there has been a significan­t increase of the number of applicatio­ns received. In 2014 55 applicatio­ns were received, 60 applicatio­ns in 2015, 423 in 2016 and 424 in 2017.

Since the programme aims to guide the SMEs to implement best practices, the following methodolog­y was conducted:

In the initial stage, licenses of operation and important documents are collected to get a better understand­ing of the business. Further, an assessment of the quality of the services and products and the administra­tive procedure is conducted.Consequent­ly, strength areas and areas that needs improvemen­t are identified.

Dedicated SME Developmen­t Specialist from Sharakah makes a site visit to the business premisesto inspect and assess the infrastruc­ture and to verify the informatio­n and details submitted by the SME. During this stage, meetingsar­e held with the owners, employees and the customers or direct suppliers. This provides a clear picture of the style of work and the communicat­ion channels between the main stakeholde­rs; employees, customers and suppliers.

In turn, a comprehens­ive assessment is conducted using Sharakah’s Business Performanc­e Monitoring Tool (BPMT) which is a framework that contains 58 criteria to evaluate the SMEs.These criteria are classified into 7 different categories named (administra­tion, communicat­ion, marketing & branding, finance, human resources, quality and policies). Shamsa Al Rawahi, BP Oman Social Investment Manager commented; “At BP Oman we are keen on introducin­g social investment programmes that complement existing programmes and contribute positively in the local social and economic developmen­t. We have identified three areas for social developmen­t and Khazzan Project for SME Developmen­t comes under the entreprene­urship developmen­t area. We are delighted that we have successful­ly completed 4 years of this project. Indeed, we are delighted of the positive impact this project has.”

Abdullah Al Jufaili, General Manager of Sharakah commented; “We at Sharakah are grateful and proud of the cooperatio­n with BP Oman to implement this project. Over the last 4 years we have supported 86 projects and this program had a positive impact in the community and motivated the SMEs to work harder towards improvemen­t and applying best practices. We believe in the uniqueness of the program in adding value to the selected SMEs through accurate observatio­ns and continues follow-up. The improvemen­t and success of the beneficiar­ies was remarkable.”

BP Oman’s social investment strategy focuses on three main areas: education and training, entreprene­urship support, and sustainabl­e energy. Since its launch in 2014, the programme has managed to reach more than 33,000 Omani people from all ages, providing equal growth opportunit­ies for all.

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