Omantel, New Metrics wrap up successful marketing school
60 individuals holding marketing related roles within the company took part in the programme that focused on building marketing skills relevant to the rapidly evolving telecoms industry
MUSCAT: New Metrics, an Oman-based Management Consultancy, has recently concluded the Omantel Marketing School, a customised development programme designed to equip participants with the knowledge and tools needed to succeed as marketing professionals in 2018 and beyond. Approximately 60 individuals holding marketing related roles within the company took part in the programme that focused on building marketing skills relevant to the rapidly evolving telecoms industry.
The 12-month programme officially drew to a close recently with a ceremony at Omantel Headquarters attended by senior management, participants and programme directors.
The programme took a multipronged approach to learning with monthly interactive workshops, pre and post-workshop assessments, learning reflection assignments and coachingwith subjectmatter experts.
Throughout the year, participants were also tasked with a group assignment where they were required to develop a new and viable product or service relevant to Omantel. The programme culminated with a final pitch of the new concept to programme directors. The programme’s top five performers were also recognised at the closing ceremony and awarded with an incentive trip abroad to meet with marketing teams of some of the world’s most innovative companies.
New Metrics CEO Mohammed Debouk and Client Director Miriam Kugel spearheaded the programme’s design and implementation. Speaking about the programme they noted, “It was an honour to work alongside Omantel to develop and implement this programme which was a first-ofits-kind in Oman. We would like to congratulate and thank the participants whose efforts, enthusiasm and diligence ensured the Marketing School’s success. The learning was carefully designed to equip participants with knowledge applicable on a day to day basis to achieve actual business objectives.
The programme’s content was unlike anything that you would find in a text-book or typical classroom and instead was up-to-date and relevant, drawing on the realworld experience of our delivery team who are subject-matter experts.The tangible impact of the programme is already evident by the fact that some prototypes designed by participants as part of the group project task have been adopted and implemented by Omantel as genuine products and services.”
In a speech at the School’s closing ceremony, Omantel’s General Manager of Enterprise Marketing Saleem Abdullatif said,“We set out at the beginning of this journey with the objective to make this program different to anything that the participants had experienced previously. Naturally we wanted to include the latest technical learning delivered by industry experts, but equally as important, we wanted to foster a sense collaboration between marketers from different divisions within the Company.”
“A distinguishing aspect of this programme was the group project task. In addition to seeing their learning and creativity in action, what was great about this task was the fact that participants from different departments and experience levels came together to create concepts that were truly amazing and made sense for Omantel. The participants learnt not only from the material and coursework, but also from each other which made the experience even more valuable,” added Saleem Abdullatif.
One participant, Product Development Manager Runa Radhakrishnan said, “The Marketing Academy conducted by New Metrics at Omantel has been a real skill enhancer for my team and me personally. The content and pace are perfectly suited to our needs. The instructors, apart from being knowledgeable on the subjects, have real world experience, which enhances the learning. And the format, including project work and personal coaching, keeps the whole process engaging and exciting.”
The Omantel Marketing School was one among many New Metrics learning and development and consultancy programs currently underway with organisations across the Sultanate. Recently New Metrics have joined hands with Omantel again to design a futuristic HR school that will equip HR professionals with futureproof tools and knowledge.
The programme will cover trending topics such as HR strategy, employee experience, people analytics and talent management in an age of ever evolving skill-sets.
New Metrics is an Oman-based Management Consultancy and Training Institute specialising in organisational effectiveness and people experience. Since its founding, New Metrics has worked along-side prominent local and international companies to help to transform their business and employee performance through impactful and bespoke solutions.