Ministry busts language barriers, gains social media followers around the globe

Times News Service

MUSCAT: The social media account, “Experience Oman”, of the Ministry of Tourism, is drawing attention in the virtual world because of its rich content about the natural and cultural elements of the Sultanate, increasing engagement among its followers from around the world.

The Ministry of Tourism has accounts, “Experience Oman”, in six languages: Arabic, English, French, Italian, German and Dutch, presenting the Sultanate as a major tourist destination in various markets of the world. These accounts on Facebook, Twitter, Instagram, Snapchat etc. share scenes, experiences of tourists in Oman, along with important information for tourists.

These accounts have won awards for the year 2017 for their exemplary use of social media at the level of the Middle East and North Africa.

The Ministry of Tourism urged the tourism sector and individuals to get benefit from the promotional content of the website www.experienceoman.com and is increasing engagement with the “Experience Oman” accounts. It also provides opportunities to followers and social media influencers to share their experiences during their visit to these sites in the Sultanate using hashtag #ExperienceOman.

The electronic accounts of the Ministry of Tourism are aimed at providing information required by local and foreign tourists coming to the country. These accounts promote various tourist destinations in the Sultanate and highlight developments in the sectors of hotel establishments and travel, tourism and tourist guide offices.

They also track various tourism activities organised in the Sultanate. Al Hajri said that the areas, which were covered by these accounts, include various tourism verities, which the Sultanate boasts of, such as natural tourism, heritage, cultural, sports, business and conference tourism.

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