Huawei partners with HIPA to support local talent, encourage creativity
MUSCAT: Huawei Consumer Business Group (CBG) takes a leap forward in supporting local talent and promoting creativity, by partnering with the Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA), one of the world’s most renowned photography associations, to make high-class photography more accessible to consumers.
The partnership is the first time HIPA has collaborated with a smartphone brand, further establishing Huawei’s Mate 20 Series as a benchmark in smartphone photography with its pioneering AI-enabled Leica Triple Camera and Leica Ultra-Wide Lens. The competition is set for users in Oman and in multiple countries of the region.
The collaboration will materialise through an Instagram photography competition named ‘Huawei Moments’ that will include four categories and will run for two rounds, accepting entries from January 15 to February 15 and from February 16 to March 15.
Huawei users in the Middle East and North Africa region will be able to participate by capturing images using their Huawei devices and posting their entries on Instagram with the hashtags #HuaweixHIPA and #[photography category], by choosing one of the following themes, People & Culture, Cityscape, Night or Nature.
Commenting on this invaluable association, Gene Jiao, President of Huawei CBG, Middle East and Africa remarked: “Huawei believes in nurturing local talent through cutting-edge technologies and meaningful partnerships with established platforms, such as HIPA, that encourage self-expression through the art of photography. Providing local consumers with the latest HUAWEI Mate 20 series has enabled them to explore professional photography opportunities and encouraged them to capture artistic shots that fast-tracked their voyage to high-profile photography award. Together with HIPA, we are calling out all photographers to create their own masterpieces through the lens of HUAWEI smartphones and fulfill their potential”.
Budding photography enthusiasts and local artists that showcase their professional photography skills captured with Huawei smartphones, have the chance to be selected as one of eight finalists who will receive a Huawei Mate 20 Pro, which was dubbed the king of smartphones by phone reviewers worldwide in 2018. One finalist per category will be chosen per round by HIPA’s professional photography judges, with the competition open for Huawei users residing in UAE, Saudi Arabia, Oman, Bahrain, Kuwait, Iraq, Jordan, Lebanon, Egypt, Morocco, Tunisia, Algeria, India, Pakistan, South Africa, Kenya, Mauritius and Nigeria.