Hyundai unveils new visual tech at CES

Hyundai has collaborated with WayRay AG on the world’s first Holographic Augmented Reality

MUSCAT: Hyundai Motor Group, in collaboration with Swiss deeptech startup company WayRay AG, has unveiled the world’s first Holographic Augmented Reality (AR) Navigation System equipped in the Genesis G80 at CES 2019. The technology will be on display at the WayRay booth 3110, Las Vegas Convention Center’s North Hall, throughout CES 2019.

Hyundai CRADLE, the hub for Hyundai’s open innovation business, decided to strategically invest in WayRay last September in recognition of its leadership in holographic AR technology and its future growth potential. Prior to this initial investment, Hyundai Motor Group had been conducting its own preliminary research on applying holographic technology to vehicles in early 2017 and later expanded its commitment to producing quality parts with WayRay. The two parties have continued to develop holographic AR navigation technology in mass-produced vehicles, with long-term road tests in South Korea to minimize system errors.

“This demo car is the first step of the proof of concent (PoC), but is an important step towards technology driven innovation,” said Yunseong Hwang, Director of Open Innovation Business Group from Hyundai Motor Group. “Future mobility windshields will be more than just a piece of glass. AR holographic powered glass will serve as a platform to provide new services and open up new invehicle experiences.”

The biggest advantage of a holographic AR navigation system built into the vehicle is that the stereoscopic image is displayed on the actual road and appropriately adjusted in accordance with the specific viewing angle of the driver, thereby delivering accurate driving guidance. The driver can enjoy vivid and precise holographic images without wearing a headset. The direction of movement is kept precise through the vehicle speed in realtime, and projecting navigational alerts through the windshield onto the road allows drivers to navigate safely while looking ahead undistracted.

Additionally, while conventional head-up display (HUD) units project a reflected image indirectly through an LCD screen mounted on the dashboard, the holographic AR display projects an image through the windshield.

WayRay’s display shows not only navigational features — such as lane guidance, destination points, and current speed — in augmented reality, but also incorporates ADAS features like lane departure warnings and forward collision warnings. The virtual image of 1,310mm x 3,152mm is projected at a distance of 15m from the driver’s eyes; Hyundai Motor Group has refurbished its HUD to fit WayRay’s system and offer the optimized solution to drivers.

The two parties will continue to work closely together to expand holographic AR technology to display people, objects, buses, bicycle lanes, and crosswalks, and additionally, further develop advanced ADAS functions such as a rear side warning system and the Highway Driving Assist (HDA) system.