Sachin to feature in ‘Never Surrender’ Christmas drive by Sevilla FC
NEW DELHI: Sevilla FC have announced that cricket legend Sachin Tendulkar will feature in the club’s ‘Never Surrender’ Christmas campaign focused on sporting stars of the world.
The club has recently relaunched its brand and a campaign that aims to strengthen the positioning of Never Surrender, a message that is undoubtedly part of the club’s DNA, as well as its way of understanding and facing life.
“The campaign features seven examples of Never Surrender as a key to success, the club wanted to focus on great sportsmen and women who, like Sevilla FC, have done their best without ever giving up in the face of the adversities of 2020. All these cases have filled millions of people with joy and pride, surpassing themselves at every moment and making the impossible come true,” the club said in a statement.
Tendulkar being carried on the shoulders of his teammates after India won the World Cup in 2011, as a thank you from a proud nation, embodies the passion of an entire country.
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