Mazda emerging as the most preferred automotive brand
While Mazda is quite small in its sales volume globally and in Oman, the brand has beaten a lot of top-selling auto brands to grab one of the top 5 spots in the vehicle category
MUSCAT: Mazda has made it to the top 5 most preferred auto brands in Oman with not just the locals but expatriates as well.
A recent ‘ The Most Trusted Brands in Oman 2020’, conducted by a leading Research Agency and published by a leading Business Magazine confirmed that amongst Omanis and expats male and female, rated Mazda as the top 5 most preferred auto brand in Oman.
While Mazda is quite small in its sales volume globally and in Oman, the brand has beaten a lot of top-selling auto brands to grab one of the top 5 spots in the vehicle category. This could be attributed to some amazing products, effective and smart marketing and attractive pricing combined with its impeccable after-sales service.
Mazda has been consistently gaining the trust of its valuable customers by repeatedly working on its design philosophy with its prime focus being on JinbaIttai, a Japanese philosophy that describes the unity of horse and the rider. Mazda is the pioneer of incorporating this concept in its designs and driving experience.
In another first, Mazda is Consumer Reports’ ‘Best Overall’. Published in a leading daily in UAE, Mazda was honoured as the most reliable automotive brand for the first time.
To be listed in the top 5 preferred automotive brand in Oman as well as the most reliable within the region, Mazda has come a long way to establish its presence in the market. It has emerged as a brand that means a lot to a select few, rather than trying to be something for everyone.
Mazda cars are designed in such a way that makes the driver feel as if the car is their extension, promising its drivers smooth and long drives. Having an organic and holistic approach, Mazda has understood the human body and how everything is interconnected.
From the engine, and from the tires to the seats, each part functions in an interconnected manner in the same way all parts of the human body are connected. This human-centric philosophy ensures fatigue less and comfortable drive perfect for long and tiresome journeys. And with a product range that provides 3 choices in the small to mid-level sedan range to an impressive 4 models to choose from in the Crossover segment.
On this fabulous recognition, Riyadh Ali Sultan, General Manager; TAC, appreciated the efforts made by the Mazda team in Oman to improve the customer experience and to Mazda for delivering immersive cars to extend the imagination and the comfort of driving. “Mazda is also changing the game in the world of engines. It has introduced SkyActiv engines which assure fuel efficiency without compromising on CO2 emissions, performance & safety. The Mazda 2, 3, 6, CX-3, CX-30, CX-5 and CX-9 are all big on performance and at the same time give drivers a premium feel. With its luxurious and beautiful interiors combining a sporty feel behind the wheel, presents great value for money. With spectacular attributes like these, there’s no question as to why Mazda is emerging as the most preferred automotive brand in Oman.”
In Oman, TAC is recognised as a trusted name in customer service and a pioneer in the automobile business since 1972. A group company of the W J Towell Group, TAC takes off from the principle of its parent company and ensures the easy availability of high-quality motor products coupled with the highest standard of service to its esteemed customers.