The Peugeot Lion roars louder

MUSCAT: The world’s oldest surviving automotive brand is reaffirming its personality and character with a new logo. It is turning over a new page in its history.

On 25 February 2021, Peugeot unveiled its new logo: a coat of arms adorned with a magnificent lion’s head. Since 1850, Peugeot has had 10 successive logos, all of which feature the lion’s emblem. An eleventh version, even more streamlined, more qualitative and more elegant, has been unveiled by Peugeot.

This new coat of arms, in the effigy of the lion, has always been part of the brand. It shines a proud spotlight on the values of the brand. The logo has been designed as a timeless, universal, multicultural form synonymous with prestige, confidence, longevity and lineage. The new logo embodies what Peugeot meant yesterday, what Peugeot means today, and what Peugeot will mean tomorrow. Setting out to conquer new lands, to accelerate its international growth.

Peugeot is a brand in tune with the times. It keeps abreast of innovation, anticipates changes in behaviour and paves the way for new mobility solutions. It has had the experience of all the revolutions: industrial, technological, political, social, digital and, now, environmental - the energy transition and zero-carbon mobility being at the heart of its strategy for a sustainable future.

All these forms Peugeot’s DNA. It is also a powerful and instinctive brand, a reflection of its emblem: the lion.

Over the last 10 years, the entire product range has undergone an astonishing upmarket move. And this is what it has achieved: “International Van of the year” with the Peugeot e-Expert in 2021 and Partner in 2019, and three “Car Of The Year” on the road (Peugeot 308, chosen in 2014, Peugeot 3008, chosen in 2017 and Peugeot 208, chosen in 2020). And above all an electrified range for both passenger cars and light commercial vehicles.

At the beginning of 2021, with the launch of a range that will be ushered in by the new Peugeot 308, with a new website and with the creation of Stellantis, the stars are aligned. The Peugeot brand is turning over a new page in its history. A New Era.

This opens the way to a brand ecosystem that is not limited to its visual identity alone. It carries within it a deeper change. A shift instance; a new state of mind; a new lifestyle. The Peugeot brand is timeless. It is reinventing itself, over and over again.