Omani brand Dhofar Poultry sets new benchmark for freshness

Recognised as the pioneers in its field, Dhofar Poultry Company (DPC) has maintained its promise of delivering the highest quality fresh and frozen chicken in the Sultanate. With a steady increase in its customer base over the years which stands as a testament to the rising popularity of its products, DPC is currently the fasting growing Omani brand in the segment.

DPC owes its thriving success to the consistency it has maintained in ensuring its products meet the highest standards of unfaltering quality, unique taste and utmost freshness. Special care is also taken so that all the birds are slaughtered by hand as per Islamic rites, thus guaranteeing consumers 100% halal chicken.

“We believe that to bring a nutritious and tasty meal to the table, the process must start at the grassroots level. DPC takes into consideration several parameters that start right from the environment the birds are raised to the kind of feed they are given. While the Dhofar region provides the ideal climate for raising chicken, we ensure that the birds receive an all-organic diet comprising of natural grains that are free from any animal additives. This ensures that DPC’s chicken products are always high on nutritional value,” said Salim bin Taman Al Maashani, CEO of Dhofar Poultry.

The feed for the birds comprises soya and maize which is rich in vitamins, minerals and fibre. The strategic location of the facility also ensures stringent biosecurity protocols that ensure to prevent and control the introduction and spread of infectious agent to the birds. With the right food and water management, ideal living temperatures and daily monitoring to ensure the birds are free from diseases, DPC takes great efforts to maintain the highest quality products.

Al Maashani said, “Our focus on rearing quality chicken is complemented with our state-of-the-art units like the hatchery, the broiler and a special processing plant.”