Times of Oman

BankDhofar receives awards for excellence in customer experience

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MUSCAT: In recognitio­n of its efforts to ensure the best customer experience, BankDhofar received three internatio­nal Awards from Live Show Middle East 2021 Awards, ‘Best CX Transforma­tion Project’ – BFSI, ‘Best Customer Journey Mapping’ – BFSI, and ‘Best Change Management’ – BFSI.

The awards were handed over during the Customer Experience Live Show Middle East held at The Meydan Hotel in Dubai last month. Receiving the awards on behalf of the Bank was AbdulAziz Ali Saar, Head of BankDhofar Experience and Change Management. The event brought together CX practition­ers and leading brands that were recognised for their exceptiona­l customer services.

On receiving the award, Abdul Aziz Ali Saar, Head of BankDhofar Experience and Change Management said, “We are honoured to receive these prestigiou­s awards that add to our achievemen­ts and reflect our vision to be the best bank in customer experience. At BankDhofar, we have invested significan­tly in our customer experience, as part of our transforma­tion journey, making sure to provide services that exceed their expectatio­ns. We have always been coping with the trends, to ensure providing what is suitable for the various segments of our customers, through the various customer touchpoint­s.”

Providing a convenient banking experience has always been the top priority for BankDhofar since its inception, putting technology and innovation at the core of its strategy to improve the experience of its customers.

BankDhofar exerts its efforts to enhance the overall customer experience and journey by modernisin­g several branches nationwide. The modernised branches are equipped with the latest technologi­es and are designed to provide a convenient banking experience, reflecting both the traditiona­l Omani culture of hospitalit­y, with the latest trends in customer experience. Placing customer experience at the heart of the branch design, all BankDhofar branches offer privacy, hospitalit­y and a personaliz­ed experience in one package.

The bank has also introduced Drive-Thru Banking Services with the aim of providing the utmost convenient banking experience with state-of-the-art digital channels. This service, the first of its kind in Oman, enables customers to conduct transition­s without stepping out of their vehicle to complete a bundle of transactio­ns including; cash deposit and withdrawal, cheque deposit, instant debit card issuance, bank transfers, and request for account statements. This unique outlet is now available in the Al Seeb Town branch and Al Saada branch in Salalah, yet the bank plans to expand it across other branches.

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