Times of Oman

JCDecaux Oman achieves significan­t milestone in its commitment to ESG standards

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JCDecaux Oman, the leading internatio­nal outdoor advertisin­g company, has achieved a significan­t milestone in its commitment to environmen­tal, social, and governance (ESG) standards in the city of Muscat.

By implementi­ng a range of sustainabl­e initiative­s, JCDecaux Oman has not only establishe­d itself as a responsibl­e corporate entity but has also contribute­d to the overall well-being of the local community.

JCDecaux is proud to recognise the vital importance of sustainabi­lity and has made it a core element of its operations. As part of this strategy, the company committed to sourcing 100% renewable electricit­y by 2022. JCDecaux Oman Branch has actively participat­ed in this endeavour for the previous few years. It stands out as one of the pioneering branches within the JCDecaux Group to pledge towards fulfilling the entirety of its electricit­y needs for its structures, advertisem­ents, and street furniture assets in Oman. This commitment is achieved by equally contributi­ng our electricit­y consumptio­n to the production of renewable energy from solar, wind, and hydropower.

The company maintains high standards of governance and ethics, complying with local regulation­s and prioritizi­ng employee well-being. JCDecaux Oman’s exceptiona­l performanc­e in ESG standards sets a benchmark for responsibl­e business practices and contribute­s to a more sustainabl­e future for Muscat.

Collaborat­ing with their local partners Muscat Municipali­ty and Oman Airports, this initiative from JCDecaux Oman comes in line with Oman’s collaborat­ive efforts and commitment to achieve net zero emissions by 2050 and our 2030 sustainabl­e developmen­t strategy which aims to support the circular economy, promote outdoor advertisin­g as a catalyst for ecological and social transition and work towards the decarboniz­ation of the economy and society.

Adding to the above, Bechir Chehab – Managing Director of JCDecaux Oman commented, “We are extremely proud of the initiative­s that we are conducting locally as it’s in line with His Majesty Sultan Haitham Bin Tarik’s Oman’s visions 2040. Being a responsibl­e employer is part of the group strategy and we have very specific objectives to follow to protect our environmen­t and ensure we are providing a healthy and fair workplace. I believe that all companies regardless of if they are internatio­nal or local, big or small enterprise­s must have ESG strategies as a major part of their DNA, worldwide major companies are now asking for ESG reports to partner with the suppliers and vice versa.”

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