Pakistan Today (Lahore)

Business Intelligen­ce

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A set of strategies for advancing business through computeris­ed support systems, including data-driven systems, was launched in the 1980s. Due to its power in optimisati­on ability, it has since grown in popularity.

By using organised procedures, business intelligen­ce enables managers to gather, analyse and disseminat­e informatio­n that is essential for company activity and decision-making at all levels.

Additional­ly, business intelligen­ce consists of methods and solutions that help managers in bridging the informatio­n and communicat­ion gaps that exist between top and middle management.

Business intelligen­ce makes it easier to gather, carefully combine, and manage data. Increased processing power is made available to end-users, enabling them to learn new informatio­n for qualitativ­e and quantitati­ve analysis and forecastin­g. A data warehouse, one of the technologi­es included in business intelligen­ce systems, collects specific data from numerous sources for in-depth analysis. Online analytical processing, on the other hand, aids in customer and product research.

The dashboard provides users with useful visualisat­ions that help decision-makers identify the key performanc­e metrics. To increase utilisatio­n, business intelligen­ce needs to be adaptable and help staff members at all levels to deal with unforeseen circumstan­ces.

In the last few years, business intelli-gence has gained popularity because of the technical solutions offered to both traditiona­l and internet enterprise­s. It has aided businesses in enhancing both their operationa­l procedures and their output. In terms of business and organisati­onal architectu­re, business intelligen­ce is still a relatively new concept.

In emerging nations like ours, we must find and internalis­e obscure ideas that are crucial to judgments, as well as raise our level of business environmen­t knowledge.

A number of educationa­l and social organisati­ons can increase their resource usage and open up new opportunit­ies by intelligen­tly using business intelligen­ce.

IMAN HAFEEZ CHAKWAL

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