GOVT URGED TO NEGOTIATE FTAS TO HELP INCREASE EXPORTS ON INNOVATIVE TRENDS

THE government needs to effectively negotiate bilateral agreements as well as Free Trade Agreements (FTAS) to increase the country’s export of non-traditional products. This was stated by Chief Executive Officer (CEO) Dawlance Umar Ahsan Khan while addressing a press conference along with Can Dincer, Chief Commercial Officer of Türkiye and South Asia at Arçelik here on Friday. Speaking on the occasion, they also announced to start export of Pakistan made Air Conditioners (ACS) in the near future.

Umar said that the current FTAS are not favorable and needs aggressive agreements like those with China. He further quoted high taxations and energy costs as major impediments making the local products uncompetitive in the market.

On this occasion, Dawlance, Pakistan’s leading home appliances manufacturer launched a new range of premium products, under the umbrella of “Dawlance Prima Line – Designed for Better”.

Catering specifically to the Pakistani market, this ground-breaking product range is a continuation of the company’s legacy of providing cutting-edge solutions, to meet the evolving needs of the consumers. Dawlance is a wholly-owned subsidiary of Arcelik, flagship of Türkiye’s Koc Group – largest manufacturer in Europe, which is providing investments and technological expertise to create innovative technologies in Pakistan.

The ‘Dawlance Prima’ range of products embodies modernity and sophistication and offers state-of-the-art technology and sleek designs, tailored to elevate the lifestyle of Pakistani consumers. Dawlance Prima Line’s debut product category, the No-frost Refrigerator, offers solutions for the unique challenges and preferences of the Pakistani market. The product has special features to ensure reliable performance, despite the scarcity and rising prices of energy in the region, which cause power-fluctuations and loadshedding. Crafted with top-notch European technologies and quality standards, Dawlance Prima Line products will set a new benchmark for innovation, efficiency, and aesthetics. By the end of year 2024, other Dawlance Prima Line products will also be introduced in Pakistan.

Emphasizing to the contribution of Arçelik’s experience in international markets and expertise in innovation to the Pakistani market, Can Dincer said.