New Ara­bic Chan­nel Launched


Im­age Na­tion has part­nered with Dis­cov­ery Com­mu­ni­ca­tions to cre­ate and launch a new Ara­bic lan­guage TV chan­nel for the Mid­dle East and North Africa. Called Quest Ara­biya, it will be free-to-air and will go live in the fi­nal quar­ter of 2015.

The chan­nel, whose fo­cus is male-ori­ented fac­tual and re­al­ity pro­grams, will be a com­bi­na­tion of lo­cally pro­duced orig­i­nal ma­te­rial and Ara­bized con­tent from Dis­cov­ery’s li­brary of non-fic­tion shows. Aimed pri­mar­ily at Arab men aged 16-44, but with ma­te­rial that will ap­peal to the en­tire fam­ily, key pro­gram­ming gen­res will in­clude ad­ven­ture and sur­vival, mo­tor­ing, en­gi­neer­ing, wildlife, history and peo­ple and places.

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