New Arabic Channel Launched
Image Nation has partnered with Discovery Communications to create and launch a new Arabic language TV channel for the Middle East and North Africa. Called Quest Arabiya, it will be free-to-air and will go live in the final quarter of 2015.
The channel, whose focus is male-oriented factual and reality programs, will be a combination of locally produced original material and Arabized content from Discovery’s library of non-fiction shows. Aimed primarily at Arab men aged 16-44, but with material that will appeal to the entire family, key programming genres will include adventure and survival, motoring, engineering, wildlife, history and people and places.