Google Dig­i­tal

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Aone-day ses­sion on Google Dig­i­tal us­age in ad­ver­tis­ing was hosted at a mas­ter­class or­ga­nized by the Pak­istan Ad­ver­tis­ers So­ci­ety (PAS) in Karachi. The pur­pose was to pro­vide par­tic­i­pants from ad­ver­tis­ing and re­lated fields knowl­edge on how to gen­er­ate in­sights, ap­proach the tar­get au­di­ence and mea­sure suc­cess.

Google, which is one of the big­gest dig­i­tal platforms for brands, ini­ti­ated the ca­pac­ity build­ing program and pro­jected the cur­ricu­lum and eval­u­a­tion of cur­rent Google trends. An as­sess­ment was also con­ducted af­ter the class in which par­tic­i­pants who suc­cess­fully cleared the green belt ses­sion be­came el­i­gi­ble for the blue belt ses­sion.

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