The Pak Banker

China's debt instrument market exceeds 11tr yuan

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The scale of China's debt financing instrument market has exceeded 11 trillion yuan (about $1.56 trillion), according to the National Associatio­n of Financial Market Institutio­nal Investors. In the first half of 2019, the amount of debt financing instrument­s issued by non-financial enterprise­s reached 3.2 trillion yuan, increasing about 30 percent year on year, NAFMII data showed.

To continuous­ly improve and complete the system of poverty alleviatio­n bills, China had issued five poverty alleviatio­n bills with a value of 7.25 billion yuan in the first half of 2019. A total of 30 cumulative bills of 34.5 billion yuan had been issued by June.

Poverty alleviatio­n bills are mainly used for industrial developmen­t and infrastruc­ture constructi­on in povertystr­icken areas. By June, 61 cumulative firms had registered green debt financing instrument­s of 131.49 billion yuan while instrument­s totaling 62.62 billion yuan had been issued, the NAFMII said.

The singles economy - call it, if you will, the marketplac­e geared to serve the growing number of single consumers with customized products and services - has taken off in China, and two segments appear to be taking the lead, in terms of imaginatio­n and effectiven­ess. One is the market segment serving up individual­ized, small-scale and refined home appliances. The other one comprises restaurant­s that target single diners.

What's stoking the rise of the singles economy is demand for certain products and services from an increasing number of appearance - and qualitycon­scious young singles in China, market insiders said.

Some e-commerce platforms have integrated niches that stock a large number of single-friendly products like small foldable water boilers with volume of just 0.6 liter and mini rice cookers with a diameter of 20 centimeter­s. Such products look elegant, cute, save space and are convenient to use.

A mini rice cooker model (volume 1.6 liters) from China's cookware company Supor sells on Alibaba's e-commerce shopping website Tmall for 159 yuan ($22.4). Over 60,000 units of it were sold in September alone. Despite its small size and cheaper price tag, the rice cooker offers multiple functions like the ability to cook both porridge and soups. Many consumers, it is said, find such rice cookers suitable for singles.

In addition, small washers and dryers have become more popular. Some miniature-looking washing machines, which require no more than half a square meter of space, can wash about five garments at a time.

"Sales of small home appliances are hot, indicating a booming singles economy. Now, a large number of adults live alone, and some others live in different cities with their partners. They would like to pursue a high-quality lifestyle. Small and good-looking home appliances cater to their demand, and show that one can live very well alone," said Pu Zhengning, associate dean of the School of Economics and Management at Southeast University in Nanjing, Jiangsu province.

"The trend will become more prominent as the number of singles increases, changing notions of tradition. In some developed countries like Japan, such spending phenomenon of singles has become quite mature," Pu said.

He also said fast-paced work and life, and less spare time, appear to have become a norm for most city dwellers. So, home appliances' functions will become easier to use and help save more time. In the next few years, smallsized home appliances will become more exquisite and well-designed in China. When not cooking at home, singles may like to order food deliveries, or go out to eat. To make the most of this trend, some barbecue and hot pot restaurant­s in the country have introduced single pots and single dinerfrien­dly seating arrangemen­ts.

A search for "barbecue for one person" and "hot pot for one person" on Dazhongdia­nping, a Chinese customer review app similar to Yelp, produced hyperlinks to about 70 restaurant­s in Beijing, which seem to offer convenient and cozy seats for single diners. Most consumer reviews are positive about the experience of dining out at such places.

Meanwhile, retailers are launching small packaged foods like a bag of 100 grams of rice, and a bottle of 200-milliliter red wine, in a throwback to marketing strategies used in the 1970s and '80s by consumer good multinatio­nal corporatio­ns in developing countries, to match the purchasing power of local lower-income households.

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