Lo­cal brands have great po­ten­tial, says Alvi

The Pak Banker - - FRONT PAGE -

SIALKOT: Ex­porters must fo­cus on de­vel­op­ing and pro­mot­ing sports goods and sur­gi­cal in­stru­ments as lo­cal brands and prod­ucts have great po­ten­tial of cap­tur­ing un­tapped in­ter­na­tional trade mar­kets, Pres­i­dent Dr Arif Alvi said.

Ad­dress­ing an important meet­ing of lo­cal ex­porters held at the Sialkot Cham­ber of Com­merce and In­dus­try (SCCI), the pres­i­dent stressed that the gov­ern­ment has al­ready fo­cused on the ease of do­ing business in the coun­try.

The gov­ern­ment will con­tinue its agenda of eco­nomic de­vel­op­ment and sta­bil­ity by tak­ing the business com­mu­nity into con­fi­dence, he said. Call­ing Sialkot ex­porters the 'back­bone of the na­tional econ­omy', he noted that they have been play­ing a piv­otal role in strength­en­ing the econ­omy by earn­ing pre­cious for­eign ex­change to the tune of $2 bil­lion an­nu­ally. He said the gov­ern­ment was fully aware of the prob­lems of the business com­mu­nity and mak­ing all out ef­forts to solve them am­i­ca­bly.

Ad­dress­ing the event, Spe­cial As­sis­tant to Prime Min­is­ter on In­for­ma­tion and Broad­cast­ing Dr Fir­dous Ashiq Awan said the Pak­istan Tehreek-e-In­saf gov­ern­ment was mak­ing ef­forts to keep the pro­duc­tion wheel in full mo­tion and gen­er­ate max­i­mum em­ploy­ment op­por­tu­ni­ties for skilled and semi-skilled youth. "We un­der­stand that in­dus­trial sec­tor can play an in­stru­men­tal role in al­le­vi­at­ing poverty from the coun­try," she said, adding that the gov­ern­ment was mak­ing stren­u­ous ef­forts for main­tain­ing peace, pros­per­ity and in­dus­trial de­vel­op­ment in the re­gion.

She said spe­cial ef­forts would be made for re­solv­ing the is­sue of small in­dus­trial es­tate of Sialkot.

Spe­cial As­sis­tant to Prime Min­is­ter on Youth Af­fairs Us­man Dar ap­pre­ci­ated Sialkot ex­porters and called the city 'Pak­istan's engine for boost­ing na­tional econ­omy'.

He said that more in­vest­ments in the area would en­cour­aged to fur­ther enhance ex­port.

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