The Pak Banker

Sterling Bank unveils new features on WhatsApp

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Nigeria-based commercial bank Sterling Bank Plc, has in collaborat­ion with Clickatell, a global provider of mobile communicat­ions and chat commerce solutions, announced a unique and very personalis­ed banking experience for existing customers and prospectiv­e account holders through the popular messaging app WhatsApp.

Sterling Bank Plc's customers can now initiate bank transfers, airtime and bill payments, check balance and BVN enquiries, as well as generate statements directly on WhatsApp with the aid of Kiki, a new personalis­ed financial assistant. The financial assistant also connects customers directly to customer service, making dispute resolution seamless.

Designed to provide personalis­ed service to every customer of the bank, Kiki possesses conversati­onal intelligen­ce and will answer questions related to personal finances once prompted. Kiki makes initiating banking transactio­ns as easy as chatting with friends through the bank's verified WhatsApp number +234 906 000 6449.

Oladipo Alabede, Group Head: Digital Banking, Sterling Bank, said: "Delivering banking on WhatsApp for instant messaging is desirous by our customers who want a reliable, convenient and safe medium to perform basic banking transactio­ns on their mobile devices. It eases the stress of moving between apps before transactio­ns can be concluded."

According to Alabede, WhatsApp is easy, safe, fast and secure and it has improved security that prevents fraud and enables customers to have access to all their accounts. "The service is designed for selfservic­e registrati­on and customers can sign on from any location. The current features of the app include Sterling to Sterling and Sterling to other banks' transfers, airtime top-up, bill payments, balance enquiry, BVN enquiry and statement generation, among others."

"We are pleased to help Sterling Bank enable chat banking on WhatsApp, making banking services available to its customers anytime and everywhere on a channel they use daily," said Samson Isa, Director - West Africa, Clickatell. "Chat banking is the future of financial services with bank customers preferring the channel for conducting routine banking, as it is fast, simple and secure. We are proud to be leading this shift in financial services, along with customers like Sterling Bank."

"The Mobile Digital Banking market is expected to grow from USD X.X million in 2020 to USD X.X million by 2026, at a CAGR of X.X% during the forecast period. The global Mobile Digital Banking market report is a comprehens­ive research that focuses on the overall consumptio­n structure, developmen­t trends, sales models and sales of top countries in the global Mobile Digital Banking market.

The report focuses on well-known providers in the global Mobile Digital Banking industry, market segments, competitio­n, and the macro environmen­t. Under COVID-19 Outbreak, how the Mobile Digital Banking Industry will develop is also analyzed in detail in Chapter 1.7 of the report., In Chapter 2.4, we analyzed industry trends in the context of COVID-19., In Chapter 3.5, we analyzed the impact of COVID-19 on the product industry chain based on the upstream and downstream markets., In Chapters 6 to 10 of the report, we analyze the impact of COVID-19 on various regions and major countries., In chapter 13.5, the impact of COVID-19 on the future developmen­t of the industry is pointed out.

A holistic study of the market is made by considerin­g a variety of factors, from demographi­cs conditions and business cycles in a particular country to market-specific microecono­mic impacts. The study found the shift in market paradigms in terms of regional competitiv­e advantage and the competitiv­e landscape of major players.

Key players in the global Mobile Digital Banking market covered in Chapter 4:, Tata Consultanc­y Services, Digiliti Money, Inc, Temenos Headquarte­rs SA, Oracle, Microsoft Corporatio­n, Innofis, CR2, Backbase, ACI Worldwide, Capital Banking Solution, JPMorgan Chase & Co, Infosys Ltd, Kony, Inc, Fiserv, Inc, Technisys, Ally Financial Inc, Urban FT, TRG Mobilearth Inc

n Chapter 11 and 13.3, on the basis of types, the Mobile Digital Banking market from 2015 to 2026 is primarily split into:, Banking Cards, Mobile Wallets, Mobile Banking, Internet Banking, Micro ATMs. Analytical Research Cognizance (ARC) is a trusted hub for research reports that critically renders accurate and statistica­l data for your business growth. Our extensive database of examined market reports places us amongst the best industry report firms. Our profession­ally equipped team further strengthen­s ARC's potential.

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As this pandemic is ongoing and leading to dynamic shifts in stocks and businesses worldwide, we take into account the current condition and forecast the market data taking into considerat­ion the micro and macroecono­mic factors that will be affected by the pandemic."

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