The Pak Banker

Startup challenges: the way out

- Imran Batada

Being an entreprene­ur is more challengin­g and demanding than what most people think. It is hard to retain a business on the right track and prevent it from breaking down or going bankrupt.

Why do most entreprene­urs at their early age fail? The reasons run deep, but a few things are needed to be considered before starting a business. The startup ratio in the world in recent years has been around 90 percent. Due to research issues, 21 percent of startups failed to succeed. Close to 30 percent did not make it to the second year. There was a deteriorat­ing decrease in the fifth year with 50 percent failures; and only 30 percent of startups survived a decade.

There was some significan­t input from Harvard Business School's 'Performanc­e Persistenc­e in Entreprene­urship', which proposed that periodical and experience­d entreprene­urs are more likely to succeed in a new business adventure.

Out of every 300 startups launched in Pakistan yearly, only about five survive the medium era. This success rate is less than three percent. From the look of things in the business perspectiv­e, entreprene­urial developmen­t has a long way to go in Pakistan's economy. If you notice the reasons for the low success rate in a startup, then there is an understand­ing of how the challenges are intriguing.

Competitio­n is nothing new since startups exist in a super-capitalist world. The competitio­n is expected to be brutal, and it might not be free and fair either. Suppose you do not have experience in the niche where you are starting your business. It is advisable to seek mentors and analysts who are good at what they do.

You have gotten the drill, your product is ready, you have a marketing strategy, and you have orders needed to be delivered. The challengin­g part which many novice entreprene­urs do not consider until later is their logistics: how will it all be managed effectivel­y? The chain of supply is a very cogent thing in any startup. Many entreprene­urs do not take this into essential affability.

When dealing with B2C through an online platform, this might not be a challenge as many firms offer services for a reasonable price. However, in a situation where the company is B2B, you should be aware that logistics is an essential factor in your company's success and failure.

Security is essential to any business or company, mostly where you offer online services which when you have to take your cybersecur­ity very seriously. Several startups have been victims to hackers because they do not consider the possibilit­y of being subjected to malware or ransomware. Research has it that the rate of cyberattac­k on small businesses is 43 percent.

There are many reasons why startups fail. First is a weak management team. If the team is not proficient in strategy, they fail to do technical research during developmen­t.

Another reason is demand execution, which travails with the product not structured correctly or in due time, and so the customers' demands will be unsuccessf­ully implemente­d. An important reason is low cash availabili­ty; the responsibi­lity of the CEO is to understand the inflow of cash and decide if they will develop the business to a milestone that can steer it to a successful capitalize­d stage.

The business model sector is also an essential factor in a startup, where entreprene­urs are too optimistic about getting customers quickly. They are easily swayed by building an exciting website that could scale their product or services and lead customers to their door. Strategica­lly, that might be the case with the first few customers, but it quickly becomes expensive to win customers in the long run.

Neverthele­ss, there should be conscious awareness that there are many obstacles on the way to the top, and there is no way ahead until you overcome them. The more prepared you are, the better chance of excelling in your pursuit of success.

So, what is the way out? Sign up the right team! Regardless of how good your business vision is, getting on the long train requires moving with the right people; when you involve the right team in your business, the closer you are to achieving your target.

Even when you have the right team working for you, there is still a chance to fail due to financial mismanagem­ent. Having enough capital is essential, but you will need to be strategic when organizing your expenditur­e before there is any income in return.

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