Canopy Growth launches potinfused beverage line in US
Canopy Growth Corp on Tuesday launched its pot-infused Quatreau beverage line in the United States, as it seeks to secure a firm footing in the country's rapidly growing cannabis market ahead of expected reforms under President Joe Biden.
After years of oversupply woes in Canada, pot producers are banking on the much larger U.S. market opening up soon as leading Democrats lend support to laws allowing easier banking access, decriminalization of marijuana and other favorable changes.
Canopy President and Chief Product Officer Rade Kovacevic said the U.S. market was currently fragmented, presenting an opportunity for a larger company to scale up in the region. The Quatreau line of sparkling waters, which come in four variants, would be available for online sales in U.S. states that permit consumption of cannabidiol (CBD), Canopy said.