'Pakistan fastest growing market for YouTube'
YouTube Pakistan brought out the big guns on for its maiden Brandcast - a loud show of song and dance with hundreds of young content creators gathered under one roof to dazzle the deep-pocketed advertisers of the country's "No. 1 online video and music platform".
Beginning with a short concert and effusive presentations by popular YouTubers, the event featured what seemed like sales pitches to advertisers by top YouTube officials. "Pakistan is one of the fastest growing markets for YouTube globally," said Marc Lefkowitz, company's director of partner development and management for Asia Pacific.
As many as 62 per cent of online Pakistanis between the ages of 18 and 24 reported watching YouTube at least once a month, he said. Citing a study conducted by parent company Google and research firm Kantar, he said 78pc of internet users in Pakistan said YouTube was the video platform they went to when they wanted to watch shows and online content.
The same study showed 76pc of internet users believed YouTube helped them "learn something new". Three-quarters of internet users claimed the video platform carried content that helped them "dig deeper into their interests".