Samsung sees rise of foldable smartphones as enterprise demand doubles
Samsung Electronics Company Limited announced the number of Galaxy Z Fold and Galaxy Z Flip smartphones sold for enterprise use has more than doubled year on year.
From January to October 2022, the number of foldable smartphones Samsung contracted to enterprise customers increased by 105 per cent compared to the same period in 2021, according to a statement.
With foldable smartphone shipments expected to reach 16 million units worldwide, reflecting a year-on-year increase of 73 per cent, the form factor is rapidly becoming mainstream, and shipments are expected to grow to 26 million units in 2023. The ease of multitasking on a large screen, and the powerful app optimisations for foldable devices, are helping drive adoption among enterprise users, the statement said.
As companies shift towards workfrom-anywhere policies, they are looking to technology for new ways to maximize productivity. Foldables have particularly attracted the financial services industry, where 74 per cent of a sample group of financial advisors say staying connected via mobile apps is important or critical.
“Samsung Galaxy foldable smartphones were created to open up opportunities for new ways to work and explore creativity,” said KC Choi, EVP and head of Global Mobile B2B Team, MX Business at Samsung Electronics.
“This rapid growth in investment demonstrates our enterprise customers’ need for meaningful innovations to enhance workforce productivity,” he said.
The Galaxy Z Fold4 – Samsung’s fourth-generation foldable smartphone – is a multi-tasking powerhouse ideal for business use. Despite its pocketfriendly dimensions, it offers a large, expansive sized screen, making it easier to get things done compared to traditional smartphone screens.
The Galaxy Z Fold4’s expansive screen offers a larger working area, well suited to make the most of features from desktop computers. The perfect tool for juggling multiple tasks and pairs of apps, the PC-like Taskbar enables users to manage, launch and switch between apps, all without interrupting work.
The huge screen space is also a natural fit for working with Multi Windows. The Galaxy Z Fold4 can open up to three apps at once, including two of the same app for side-byside comparisons. For example, users can respond to Gmail while viewing two Chrome browser tabs, just like working at a desk with multiple screens.
The Galaxy Z Fold4 also adapts to workflow needs. Flex Mode not only provides a hands-free experience for major video conferencing tools, it can now support dedicated e-signature or note-taking capabilities on partner apps using S Pen.
These experiences have been popular across many sectors of businesses and industries. In the current market, competition is fierce, especially in the financial services sector. Professionals need the best tools to help them maintain consistency and routine, even while working remotely.
Their devices must support complex workflows, including alerts, research, charts and portfolios, and give them the power and productivity advantage they need to stay competitive. Working with industry-leading partners, Samsung has enhanced Galaxy Z Fold4’s utility in unique ways, leading to wider adoption of foldables for enterprise use.