IBM and Mubadala bring Watson to the Middle East & North Africa
Mubadala Development Company, the Abu Dhabi- based investment and development company, and International Business Machines Corp (IBM), an American multinational technology and consulting corporation, will deliver Watson to clients regionally and establish an ecosystem of partners and developers across industries and professions in the MENA region. It was announced in July 2015 that Mubadala and IBM will collaborate to deliver powerful Watson -its cloudbased cognitive computing - to healthcare, retail, education, banking and finance organisations. The new joint venture will also create a broad regional ecosystem of partners, entrepreneurs, start-ups and app developers who will apply Watson in innovative ways throughout MENA. Watson represents a new era in computing in which systems are able to interact in natural language, analyse large volumes of unstructured data, respond to complex questions with evidence-based answers, and discover new actionable patterns and insights. The availability of Watson in MENA demonstrates Mubadala’s strong commitment to spurring innovation and growing the technology ecosystem throughout the region. The collaboration with IBM exemplifies Mubadala’s philosophy to capitalise on investment opportunities in various industries such as Information and Communications Technology (ICT) to support the diversification of Abu Dhabi’s economy and strengthen its competitive position in high-growth sectors both locally and internationally. IBM, in turn, will draw on Mubadala’s deep regional market knowledge to drive the adoption of cognitive computing technology across MENA. International Data Corporation (IDC) projects that spending on ICT products and services in the region will cross the $270 billion mark in 2015, making this area of the world the second-fastest growing IT market. “This new joint venture with IBM will put both the UAE and broader MENA region on the leading edge for adoption of this breakthrough technology”, said Homaid Al Shemmari, CEO of Aerospace & Engineering Services at Mubadala. “We are confident that together we can continue to accelerate the region’s knowledge-based economy by empowering businesses to capitalise on new opportunities with this world-class technology.” "This collaboration is another important demonstration of IBM's commitment to bringing Watson to all corners of the world and accelerating adoption of cognitive computing as the new technology standard for innovation", said Mike Rhodin, senior vice president, IBM Watson. "Mubadala's strong relationships throughout the MENA region will enable local organisations and entrepreneurs access to Watson to transform their work". One of the most promising areas of impact could be in the healthcare field where Mubadala and IBM plan to leverage the technology to help enable individuals and health professionals to make personalised, data-driven health decisions.
“Bringing IBM Watson to the region