Strate­gic elec­tion tips for lead­ers

Middle East Business (English) - - NEWS -

EHow­ever, oth­ers look solely at the po­ten­tial busi­ness op­por­tu­nity they of­fer. Whether sell­ing air­time and col­umn inches to can­di­dates, or feed­ing peo­ple's in­ces­sant need to read about can­di­dates and their poli­cies, elec­tions are ad­dic­tive and there­fore in­volve money. In all cases, it is very much the per­fect op­por­tu­nity for can­di­dates to com­mu­ni­cate their best lead­er­ship ca­pac­i­ties, and for oth­ers to try to dis­pel talk of any po­ten­tial lec­tions can be an ex­cit­ing time, en­thus­ing peo­ple. They are the purest form of democ­racy in ac­tion - if held cor­rectly and un­der the gaze of in­ter­na­tional ob­servers, a job I un­der­took with ODIHR in Mace­do­nia's 2004 pres­i­den­tial elec­tions. Whether it is a pres­i­den­tial elec­tion, par­lia­men­tary, or sim­ply mu­nic­i­pal, peo­ple use their vote to try to achieve change or - more of­ten - sta­bil­ity.

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