Strategic election tips for leaders
EHowever, others look solely at the potential business opportunity they offer. Whether selling airtime and column inches to candidates, or feeding people's incessant need to read about candidates and their policies, elections are addictive and therefore involve money. In all cases, it is very much the perfect opportunity for candidates to communicate their best leadership capacities, and for others to try to dispel talk of any potential lections can be an exciting time, enthusing people. They are the purest form of democracy in action - if held correctly and under the gaze of international observers, a job I undertook with ODIHR in Macedonia's 2004 presidential elections. Whether it is a presidential election, parliamentary, or simply municipal, people use their vote to try to achieve change or - more often - stability.