Pause for thought

Middle East Business (English) - - NEWS -

On a daily ba­sis, we are bom­barded with ter­mi­nolo­gies, acronyms and mar­ket­ing phrases that don't re­ally reg­is­ter with us. Un­less you are to­tally au fait with the sub­ject, this may stop you from fully un­der­stand­ing what you are read­ing/hear­ing. New ter­mi­nolo­gies come via dif­fer­ent chan­nels - tra­di­tional me­dia, so­cial me­dia, on the tele­vi­sion or even via your cell­phone. With­out proper ex­pla­na­tion, im­por­tant mes­sages could be dis­missed as sim­ply mod­ern jar­gon - hope­fully not so in our mag­a­zine as we en­deav­our to pro­vide full ex­pla­na­tions for all acronyms and phrase­ol­ogy, es­pe­cially if new.

One of these phrases is green­wash­ing. Eth­i­cal busi­ness is a hot sub­ject nowa­days, and un­eth­i­cal peo­ple are try­ing to cash in on this cat­a­clysmic change in con­sumers' at­ti­tudes. But does the term 'green­wash­ing' re­late to wa­ter, agri­cul­ture, ecol­ogy or wash­ing ma­chines? In this is­sue, we take a closer look at this grow­ing trend and high­light some of the ef­forts to un­cover such un­eth­i­cal mar­ket­ing prac­tices.

This is­sue also cov­ers top­ics such as the im­por­tance of cash­flow, so­cial me­dia, clos­ing the skills gap, so­cial care for our el­derly res­i­dents, and whether cash or card is king.

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Your com­ments and sug­ges­tions are al­ways wel­come, so please do not be shy in send­ing them to me at: ceo@Mid­dleEast-Busi­

Amal Daragh­meh Masri

Ed­i­tor in Chief & Founder

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