Pause for thought

On a daily basis, we are bombarded with terminologies, acronyms and marketing phrases that don't really register with us. Unless you are totally au fait with the subject, this may stop you from fully understanding what you are reading/hearing. New terminologies come via different channels - traditional media, social media, on the television or even via your cellphone. Without proper explanation, important messages could be dismissed as simply modern jargon - hopefully not so in our magazine as we endeavour to provide full explanations for all acronyms and phraseology, especially if new.

One of these phrases is greenwashing. Ethical business is a hot subject nowadays, and unethical people are trying to cash in on this cataclysmic change in consumers' attitudes. But does the term 'greenwashing' relate to water, agriculture, ecology or washing machines? In this issue, we take a closer look at this growing trend and highlight some of the efforts to uncover such unethical marketing practices.

This issue also covers topics such as the importance of cashflow, social media, closing the skills gap, social care for our elderly residents, and whether cash or card is king.

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Your comments and suggestions are always welcome, so please do not be shy in sending them to me at: ceo@MiddleEast-Business.com

Amal Daraghmeh Masri

Editor in Chief & Founder