Sleep, per­fect sleep

Middle East Business (English) - - NEWS -

Aquick peek at hol­i­day im­ages on In­sta­gram and you could be for­given for believ­ing trav­el­ling as a mil­len­nial is all about sun, sea, sand and cel­e­brat­ing. Away from the lens, how­ever, this may not paint the true pic­ture of what young hol­i­day­mak­ers are seek­ing most from their va­ca­tions over­seas.

Re­search con­ducted by The Ho­tel Show, the Mid­dle East’s big­gest hos­pi­tal­ity show­case, dis­cov­ered that younger trav­ellers are find­ing them­selves some­what old be­fore their time – with one of their big­gest va­ca­tion con­sid­er­a­tions be­ing the qual­ity of sleep they’ll get while away. A re­cent sur­vey by the Amer­i­can So­ci­ety of Travel Agents found that al­most dou­ble the num­ber (64%) of mil­len­nial trav­ellers go abroad “to re­lax” than do to ex­plore and take in a city’s fa­mous sights (38%) – de­spite the 2017 tourist be­ing renowned for hav­ing a more ad­ven­tur­ous spirit than ever be­fore. Ac­cord­ing to lead­ing Mid­dle Eastern hos­pi­tal­ity pro­fes­sion­als, the de­sire for doz­ing has made sleep big busi­ness through­out the re­gion’s hos­pi­tal­ity sec­tor, open­ing-up al­most every aspect of bed­time for up­grad­ing and cus­tomi­sa­tion. In ho­tels across the re­gion, guests now have a host of op­tions to cater to their per­fect night’s slum­ber. Those in­clude be­ing of­fered a pil­low menu that in­cludes firm­ness, shape, ma­te­rial and fill­ing; mat­tress tech­nol­ogy; dec­o­ra­tive or black­out blinds; and sleep-pro­mot­ing spa treat­ments. Sameer Ahmed, Sales Di­rec­tor at Re­stonic, a Dubai-based mat­tress man­u­fac­turer and sup­plier ex­plained: “From our 20 years’ ex­pe­ri­ence ser­vic­ing not only the UAE mar­ket but also 5-Star ho­tels in Thai­land, Mal­dives, In­dia, Sey­chelles, Mau­ri­tius, Ge­or­gia, Kenya, Tan­za­nia and Ethiopia, it be­came ap­par­ent to us that one of the most im­por­tant el­e­ments of the guest's ho­tel stay is their on­line ex­pe­ri­ences and re­views. This anal­y­sis for us is an in­valu­able in­sight so we can con­tin­u­ously im­prove on our prod­ucts if needed. “As new ho­tels come on to the mar­ket at an un­prece­dented rate, ex­ist­ing prop­er­ties are look­ing to keep-up with the lat­est tech­nolo­gies, ser­vices, fa­cil­i­ties and – most im­por­tantly – bed­ding, that they can of­fer. We were re­cently asked by a pres­ti­gious five-star ho­tel in Dubai to create a cus­tomised high-end mat­tress to suit their sta­tus as a lead­ing global brand. Of course we were more than pleased to oblige. Tak­ing our al­ready most pop­u­lar high spec­i­fi­ca­tion Ho­tel Com­fort­care mat­tress, we in­creased the com­fort lev­els and strength and dura­bil­ity even more. “This demon­strates how hote­liers are look­ing to dif­fer­en­ti­ate them­selves in what has be­come a crowded mar­ket­place. This ho­tel is known for its unique fea­tures and be­ing one of the most im­pres­sive and lux­u­ri­ous prop­er­ties in the Mid­dle East, short­listed at the Mid­dle East Hos­pi­tal­ity Awards 2017. “The be­spoke mat­tress proved pop­u­lar with both man­age­ment and guests, so-much-so that it even en­cour­aged a guest to con­tact us di­rectly and or­der the same spec­i­fi­ca­tion prod­uct for his ho­tel in Europe.” The im­por­tance of sleep and its con­nec­tion with men­tal and phys­i­cal well­ness is a reg­u­lar line of com­mu­ni­ca­tion within the mil­len­nial de­mo­graphic. That has pro­moted sleep and rest aware­ness, and driven a steep rise in well­ness tourism as re­ported pre­vi­ously in our mag­a­zine. Dubai wel­comed its first well­ness re­sort in the Mid­dle East this year with the launch of The Re­treat Palm Dubai MGallery by Sof­i­tel. Gary Wil­liams, event di­rec­tor at The Ho­tel Show said: “With more sleep and bed­ding ex­hibitors at­tend­ing the show this year than ever be­fore, it’s clearly now the case of ‘if you snooze, you lose’ when it comes to em­brac­ing new night-time in­no­va­tions. “The mil­len­nial hol­i­day­maker is health and rest-con­scious, and used to ex­pe­ri­enc­ing the very best the world has to of­fer. Both of these fac­tors come to­gether in the grow­ing im­por­tance of ho­tels be­ing able to pro­vide a first class sleep­ing ex­pe­ri­ence.” For more info: www.the­ho­­ heather­ma­cpher­[email protected]

The mil­len­nial hol­i­day­maker is health and rest-con­scious

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