Sleep, perfect sleep
Aquick peek at holiday images on Instagram and you could be forgiven for believing travelling as a millennial is all about sun, sea, sand and celebrating. Away from the lens, however, this may not paint the true picture of what young holidaymakers are seeking most from their vacations overseas.
Research conducted by The Hotel Show, the Middle East’s biggest hospitality showcase, discovered that younger travellers are finding themselves somewhat old before their time – with one of their biggest vacation considerations being the quality of sleep they’ll get while away. A recent survey by the American Society of Travel Agents found that almost double the number (64%) of millennial travellers go abroad “to relax” than do to explore and take in a city’s famous sights (38%) – despite the 2017 tourist being renowned for having a more adventurous spirit than ever before. According to leading Middle Eastern hospitality professionals, the desire for dozing has made sleep big business throughout the region’s hospitality sector, opening-up almost every aspect of bedtime for upgrading and customisation. In hotels across the region, guests now have a host of options to cater to their perfect night’s slumber. Those include being offered a pillow menu that includes firmness, shape, material and filling; mattress technology; decorative or blackout blinds; and sleep-promoting spa treatments. Sameer Ahmed, Sales Director at Restonic, a Dubai-based mattress manufacturer and supplier explained: “From our 20 years’ experience servicing not only the UAE market but also 5-Star hotels in Thailand, Maldives, India, Seychelles, Mauritius, Georgia, Kenya, Tanzania and Ethiopia, it became apparent to us that one of the most important elements of the guest's hotel stay is their online experiences and reviews. This analysis for us is an invaluable insight so we can continuously improve on our products if needed. “As new hotels come on to the market at an unprecedented rate, existing properties are looking to keep-up with the latest technologies, services, facilities and – most importantly – bedding, that they can offer. We were recently asked by a prestigious five-star hotel in Dubai to create a customised high-end mattress to suit their status as a leading global brand. Of course we were more than pleased to oblige. Taking our already most popular high specification Hotel Comfortcare mattress, we increased the comfort levels and strength and durability even more. “This demonstrates how hoteliers are looking to differentiate themselves in what has become a crowded marketplace. This hotel is known for its unique features and being one of the most impressive and luxurious properties in the Middle East, shortlisted at the Middle East Hospitality Awards 2017. “The bespoke mattress proved popular with both management and guests, so-much-so that it even encouraged a guest to contact us directly and order the same specification product for his hotel in Europe.” The importance of sleep and its connection with mental and physical wellness is a regular line of communication within the millennial demographic. That has promoted sleep and rest awareness, and driven a steep rise in wellness tourism as reported previously in our magazine. Dubai welcomed its first wellness resort in the Middle East this year with the launch of The Retreat Palm Dubai MGallery by Sofitel. Gary Williams, event director at The Hotel Show said: “With more sleep and bedding exhibitors attending the show this year than ever before, it’s clearly now the case of ‘if you snooze, you lose’ when it comes to embracing new night-time innovations. “The millennial holidaymaker is health and rest-conscious, and used to experiencing the very best the world has to offer. Both of these factors come together in the growing importance of hotels being able to provide a first class sleeping experience.” For more info: www.thehotelshow.com www.dmgevents.com www.restonic.com heathermacpher[email protected]
The millennial holidaymaker is health and rest-conscious