NAME IAN HETRI, BRAND AND DIG­I­TAL MAR­KET­ING STRATE­GIST

Paradise - - Strictly Business -

HIS AGENCY LINKPAD TECH­NOLO­GIES & PUB­LISH­ING (LINKPADDESIGN.COM) BASED PORT MORESBY, CEN­TRAL PROV­INCE

Orig­i­nally from Morobe, Ian Hetri de­scribes him­self as a typ­i­cal vil­lage kid who was se­lected un­der the Pa­cific Is­land Lead­er­ship pro­gram to study at the Univer­sity of Hawaii in 2014.

On his re­turn to PNG, he started his own brand­ing and mar­ket­ing agency, LinkPad Tech­nolo­gies & Pub­lish­ing.

“Com­pa­nies like my own, and oth­ers such as Blockchain Pa­cific and groups like PNG ICT Clus­ter, are do­ing lots to ad­vo­cate and drive change in this coun­try. Young, vi­brant, in­dus­tri­ous lead­ers are emerg­ing,” he says.

Where Hetri has re­ally made his mark has been as a con­tent cre­ator and thought leader on LinkedIn. He has sur­passed 10,000 fol­low­ers since he be­gan post­ing orig­i­nal ar­ti­cles and en­gag­ing on the plat­form eight months ago.

“My choice to be ac­tive on LinkedIn was as a re­sult of Face­book tweak­ing its al­go­rithm and my busi­ness page get­ting hit hard. Now, I gen­er­ate high-qual­ity leads ev­ery week on LinkedIn us­ing con­tent mar­ket­ing.”

In Novem­ber 2018, Hetri or­gan­ised the first ever ‘LinkedIn Lo­cal PNG’ event with over 300 at­ten­dees. LinkedIn Lo­cal is a global net­work­ing se­ries that has oc­curred in 150 cities around the world.

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