NAME IAN HETRI, BRAND AND DIGITAL MARKETING STRATEGIST

HIS AGENCY LINKPAD TECHNOLOGIES & PUBLISHING (LINKPADDESIGN.COM) BASED PORT MORESBY, CENTRAL PROVINCE

Originally from Morobe, Ian Hetri describes himself as a typical village kid who was selected under the Pacific Island Leadership program to study at the University of Hawaii in 2014.

On his return to PNG, he started his own branding and marketing agency, LinkPad Technologies & Publishing.

“Companies like my own, and others such as Blockchain Pacific and groups like PNG ICT Cluster, are doing lots to advocate and drive change in this country. Young, vibrant, industrious leaders are emerging,” he says.

Where Hetri has really made his mark has been as a content creator and thought leader on LinkedIn. He has surpassed 10,000 followers since he began posting original articles and engaging on the platform eight months ago.

“My choice to be active on LinkedIn was as a result of Facebook tweaking its algorithm and my business page getting hit hard. Now, I generate high-quality leads every week on LinkedIn using content marketing.”

In November 2018, Hetri organised the first ever ‘LinkedIn Local PNG’ event with over 300 attendees. LinkedIn Local is a global networking series that has occurred in 150 cities around the world.