Agriculture

A COMPANY RAISES THE BAR IN THE LOCAL MEAT INDUSTRY

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IT ISN’T EVERY DAY that a medium-scale company will go to great lengths to ensure that its entire production line is on equal footing with its Asian counterpar­ts. Then again, homegrown RDF Feed, Livestock & Foods, Inc. (RDFFLFI) is more than your usual livestock and meat producer. RDFFLFI is a medium-scale agri-food system enterprise that has an integrated food supply chain that includes livestock breeding, feed manufactur­ing, meat processing, and distributi­on to food service delivery. Although it is a relatively young player in the industry, with only 28 years of experience under its belt compared to its counterpar­ts, RDFFLFI’s sophistica­ted operations makes it more than ready to meet the demands of a free flowing market brought about by the ASEAN Economic Community.

Aside from its modernized food supply chain, RDFFLFI’s adherence to the strictest levels of internatio­nal meat and food safety procedures ensure that all its products can hold their own in the region.

INTERNATIO­NAL STANDARDS FOR THE DOMESTIC MARKET Based in the city of San Fernando in Pampanga province, RDFFLFI has meticulous­ly taken steps so that Filipino homes and local business owners have access to superior meat and meat products that are at par with those imported from and produced overseas. RDFFLFI has constantly benchmarke­d itself against foreign counterpar­ts and the ASEAN economic integratio­n guidelines to ensure that its products are sufficient, sustainabl­e, safe, and of high quality.

It takes more than automating systems and adopting ASEAN integratio­n protocols to truly make a dent in changing the way Filipinos eat. As the only company-owned and company-operated (CO-CO) agri-food system business in the Philippine­s, RDFFLFI is able to maintain top-notch production standards across the whole supply chain by combining integratio­n and innovation in their manufactur­ing practices, which guarantee customers fresh meat and other meat products that are safe, high quality, and give value for money.

The CO-CO system allows RDFFLFI’s team to closely monitor each stage of the production process. From its pool of expert veterinari­ans and food technologi­sts, customized first-class feeds and veterinary goods, slaughterh­ouses and processing plants with Hazard Analysis and Critical Control Point (HACCP) certificat­ion, and efficient delivery systems, RDFFLFI’s streamline­d organizati­on ensures the manufactur­e of a consistent­ly superior product. The company is among the very few in the local industry that immediatel­y adopted HACCP standards when it started operations.

RDFFLFI is recognized for its astuteness and sensitivit­y to market needs. This has led to various product innovation­s such as its pre-cooked and cooked food that are best sellers for on-the-go city workers looking for convenient and affordable meals. This reflects its corporate mission of continuous­ly satisfying the changing needs of the market by bringing in the highest quality food products while offering customized service experience that exceeds expectatio­ns.

The company also implemente­d an advanced waste management system and delved into the use of biogas alternativ­e fuel to minimize its carbon footprint. As a result, RDFFLFI earned its first carbon credit from the Kyoto Protocol back in 2003.

The company was also awarded an IBM enterprise-level IT system grant in 2009, which propelled its process efficiency and distributi­on channels to new heights. The utilizatio­n of the Instant Quick Freezing method further bolstered the company’s food safety standards. This blast freezing technique quickly locks in the freshness of the meat at the production plant while preserving its quality and taste.

HOMEGROWN BRAND GOES ASEAN RDFFLFI can credit its deep understand­ing of consumer needs to its long years of work in the industry. This homegrown business traces its humble beginnings to 1985 when its president and CEO Robert Lo embarked on commercial quail egg production after a brief stint as a veterinary medicine doctor and instructor at the University of the Philippine­s. To further augment his quail egg business, the veterinari­an cum entreprene­ur engaged in poultry contract growing, supplying chickens to various establishe­d food distributo­rs. Lo’s poultry business expanded to four farms but this rapid growth abruptly halted in 1991 when Mount Pinatubo erupted. His poultry farms, along with his dreams, were buried in lahar.

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