Korean makes mil­lions on carabao mango

IT TOOK A YOUNG KOREAN (we are not at lib­erty to dis­close his name) to come up with a smart strat­egy to make mil­lions from our carabao mango, which is well liked by for­eign­ers for its spe­cial fla­vor and sweet­ness.

Agriculture - - News - ZAC B. SAR­IAN

The fel­low uses a mod­ern tech­nol­ogy to pack­age his mango prod­uct; it is really sim­ple and does not re­quire a huge in­vest­ment. The tech­nol­ogy is called “In­stant Quick Freeze” or IQF. What is so smart is that he rec­og­nized a very big and prof­itable mar­ket for Philip­pine man­goes in his home coun­try.

No, he does not go the usual route of ship­ping whole mango fruits to the for­eign mar­ket. What he does is to buy ma­ture mango fruits, which he ripens to green ripe stage, not fully ripe. He slices the half-ripe man­goes into halves and each half is quick-frozen in a plas­tic pouch. Th­ese mango halves are then shipped to Korea and sold mostly through the In­ter­net. He ad­ver­tises his prod­uct on tele­vi­sion.

Do you know how much he sells the quick-frozen mango halves for? Each sells for the equiv­a­lent of R200, ac­cord­ing to our unas­sail­able in­for­mant. And do you know how many mango halves he sold last year? He sold at least 2 mil­lion halves. At R200 each, you can com­pute how much he grossed, thanks to the won­ders of the In­ter­net.

Ri­cardo To­lentino, the Mango King from Ilo­cos Norte, re­ports that he sup­plied the Korean with no less than 350 tons of ma­ture fruits last year. Be­sides To­lentino, the Korean also has other sup­pli­ers from Iloilo, ac­cord­ing to a lady who is also do­ing busi­ness with him.

The Korean is also smart in choos­ing his fruits. He buys only fruits that are 200 grams each or a lit­tle above but not lower. Why? Well that par­tic­u­lar size is cheaper than the big fruits, which are usu­ally bought by whole fruit ex­porters. We are told that the Kore­ans really love our Philip­pine mango. Sec­ond to Ja­pan, Korea is emerg­ing as a ma­jor mango mar­ket for this trop­i­cal fruit.—

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