Agriculture - - Small Farm Animals -

DENRICK ALCARAZ took on the fam­ily busi­ness of rais­ing quails for egg pro­duc­tion. Be­ing the el­dest of a fam­ily with three boys, it was a nat­u­ral pro­gres­sion for him and he pre­pared for this even­tu­al­ity, tak­ing up a Bach­e­lor of Sci­ence in Agri­cul­ture, ma­jor and mi­nor in an­i­mal hus­bandry in 2001, at the Gre­go­rio Araneta Uni­ver­sity (now the De La Salle Araneta Uni­ver­sity). Alcaraz and his col­lege buddy and best friend Rom­mel De­cal made a pact to go into busi­ness to­gether. Af­ter graduation, they did not have to look far for a per­fect busi­ness—the Alcaraz fam­ily quail busi­ness was a log­i­cal choice. They first ven­tured into be­ing quail egg deal­ers, buy­ing eggs from quail farms in Bu­la­can and Pam­panga and dis­tribut­ing these to out­lets in Manila and in the south, as far as La­guna and Que­zon.

Busi­ness was boom­ing and the ini­tial cap­i­tal bor­rowed from their par­ents had to be aug­mented as they needed a de­liv­ery van to make their dis­trib­u­tor­ship more vi­able. With their par­ents’ back­ing, they were able to se­cure a bank loan to buy a sec­ond-hand de­liv­ery van. The dis­trib­u­tor­ship busi­ness did well for two years, un­til the fa­tigue fac­tor caught up with the busi­ness part­ners. Af­ter all, be­ing all-around man­agers and work­ers of the busi­ness—serv­ing as buy­ers, driv­ers, de­liv­ery­men, col­lec­tors, and so on—is not easy.

They then de­cided to set up their own quail farm, Dr. Quail, in Sari­aya, Que­zon, where the price is rel­a­tively higher and the de­mand for quail eggs is high. Af­ter study­ing the fea­si­bil­ity of pro­duc­tion and farm man­age­ment, they de­cided to go for it—and their de­ci­sion proved cor­rect when they were able to har­ness the ex­pe­ri­ences and ex­po­sure they gained as quail egg traders to grow the busi­ness, ex­pand­ing their op­er­a­tions and estab­lish­ing a branch in Pandi, Bu­la­can so that they had sources from both the south­ern and north­ern parts of the coun­try.

From be­ing sup­pli­ers of quail eggs, the busi­ness is now into sell­ing hatched day-old quail chicks to those who want to go into quail egg pro­duc­tion. Be­ing one of the two quail farms ac­cred­ited by the Bureau of An­i­mal In­dus­try (BAI) in the Philip­pines, and with a track record for re­li­a­bil­ity, Dr. Quail has be­come a cred­i­ble sup­plier in the quail sec­tor. Us­ing in­ter­net mar­ket­ing as their main sell­ing tool, they have tremen­dously ex­panded their mar­ket reach and are able to de­liver to clients as far as Visayas and Min­danao through air cargo. Know­ing full well the mar­ket­ing cy­cle and de­mand for quail eggs, they were able to sched­ule their pro­duc­tion to meet the needs of the mar­ket.

Alcaraz and De­cal oc­ca­sion­ally con­duct sem­i­nars on quail egg pro­duc­tion, teach­ing others about the prof­itabil­ity of the busi­ness. These sem­i­nars serve as ve­hi­cles to ex­pand their busi­ness even more, as sem­i­nar par­tic­i­pants be­come po­ten­tial clients and even­tu­ally, reg­u­lar buy­ers from Dr. Quail for their quail farm needs.

Denrick Alcaraz at a sem­i­nar he con­ducted at the AANI AgriBazaar dur­ing the Rab­bit Fes­ti­val.

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