Lead­ing global man­u­fac­tur­ers, gov­ern­ments and as­so­ci­a­tions pro­mote smart grow­ing tech­nolo­gies at Horti Asia and Agritechnica Asia

Agriculture - - Contents -

BANGKOK will wel­come farm­ers and grow­ers from through­out Asia in Au­gust when it hosts the Horti ASIA and AGRITECHNICA ASIA trade fairs. At­ten­dance is ex­pected to be driven by the re­gion’s in­creas­ing de­mand for agri­cul­tural and hor­ti­cul­tural tech­nol­ogy, which has reg­is­tered sig­nif­i­cant mar­ket growth in re­cent years.

Thai­land, which is one of the world’s largest rice pro­duc­ers, is con­sid­ered a ma­jor hub for farm­ing and food pro­duc­tion tech­nolo­gies in Asia, and ac­cord­ing to an In­dian gov­ern­ment re­port (Thai Mar­ket for Agri­cul­tural Ma­chin­ery*), the agri­cul­tural ma­chin­ery mar­ket in the coun­try was val­ued at 680 mil­lion eu­ros in 2014. Eco­nomic di­ver­si­fi­ca­tion and steady ur­ban mi­gra­tion is driv­ing trans­for­ma­tional change within the coun­try’s agri­cul­tural and hor­ti­cul­tural sec­tors as they re­de­fine their place within the econ­omy and so­ci­ety as a whole.

The farm­ing and food sec­tors have tra­di­tion­ally ben­e­fit­ted from a large pool of la­bor, in­deed 2017 fig­ures sug­gest about 33 per­cent of the 38.4 mil­lion-strong work­force is in­volved in grow­ing food, but this is more than five mil­lion less than in 1995. Now, with the agri­cul­tural work­force aging, and young peo­ple mi­grat­ing to­wards the cities where in­dus­try is preva­lent, Thai­land’s agri­cul­tural and hor­ti­cul­tural busi­nesses are

ap­proach­ing a cross­roads be­tween the prac­tices of the past and the new tech­nolo­gies em­ployed by mod­ern agribusi­ness. This de­vel­op­ment can also be seen in most coun­tries in South­east Asia.

The ideal place to iden­tify new tech­nolo­gies is at trade fairs, and the co-lo­cated ex­hi­bi­tions Horti ASIA and AGRITECHNICA ASIA, tak­ing place at Bangkok’s In­ter­na­tional Trade & Ex­hi­bi­tion Cen­tre (BITEC) from 22 to 24 Au­gust, will adopt the theme “So­lu­tions for Hor­ti­cul­ture and Agri­cul­tural In­dus­tries”. The events aim to pro­vide pow­er­ful plat­forms where global ex­perts from man­u­fac­tur­ing, re­search and academia will share knowl­edge and pro­vide ad­vice on new tech­niques and tech­nol­ogy aimed at in­creas­ing pro­duc­tiv­ity in Asian agribusi­ness.

Thai­land’s Min­istry of Agri­cul­ture and Co­op­er­a­tives has a stated aim of im­prov­ing agri­cul­tural pro­duc­tion and pro­mot­ing agri­cul­tural mech­a­niza­tion to re­duce the la­bor re­quire­ment and in­crease ef­fi­ciency in the sec­tor. It rec­og­nizes that although the coun­try cur­rently boasts a ro­bust agri­cul­ture sec­tor and re­mains highly com­pet­i­tive in global ex­port mar­kets, de­mo­graphic shifts will re­quire more ef­fi­cient and stream­lined pro­duc­tion meth­ods go­ing for­ward to keep Thai farm­ers prof­itable. De­mand for trac­tors is par­tic­u­larly strong as they can be used for mul­ti­ple pur­poses on Thai farms, and as rice is by far the coun­try’s most im­por­tant crop, rice trans­planters is an­other promis­ing seg­ment in the coun­try’s agri­cul­tural equip­ment mar­ket. Green­houses and green­house tech­nol­ogy, mean­while, is in de­mand from spe­cial­ist hor­ti­cul­tural busi­nesses as they com­pete for a share of the grow­ing global food mar­ket.


Tak­ing place for the sec­ond time, AGRITECHNICA ASIA has es­tab­lished it­self as the trade fair for agri­cul­tural ma­chin­ery in the Asian-Pa­cific re­gion. This year it will in­clude the Sys­tems & Com­po­nents Asia ex­hi­bi­tion – an in­ter­na­tional plat­form for the lat­est de­vel­op­ments in en­gines, hy­draulics, axles, gear­boxes, cab­ins, elec­tron­ics and other com­po­nents for agri­cul­tural ma­chin­ery and re­lated in­dus­tries – for the first time. Sys­tems & Com­po­nents Asia will be a meet­ing point for vis­i­tors in­volved with re­search and de­vel­op­ment, pro­cure­ment and pur­chas­ing at orig­i­nal equip­ment man­u­fac­tur­ers in the off-high­way sec­tor.

Big trac­tors.

Agri­cul­tural ma­chin­ery on dis­play at the Agritechnica Asia trade fair.

Smart green­house model.

Busi­ness dis­cus­sion dur­ing the trade fair.

Gov­ern­ment and or­ga­nizer meet­ing in Hanover, Ger­many.

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