Business World

Grassroots indoor football tournament Ambassador­s Cup set for May 16

- Michael Angelo S. Murillo

FOLLOWING a successful first staging last year, the futsal tournament Ambassador­s Cup kicks off for a second edition on May 16.

A grassroots outreach project aimed at fostering in children from underprivi­leged communitie­s a love for virtues and values through futsal, or indoor football, training and competitio­n, the Ambassador­s Cup hopes to continue its thrust of creating a road map for a sustainabl­e local sports industry, particular­ly the football industry, and a program for the holistic developmen­t of football players as persons and as citizens.

The Cup, whose slogan is “Teach Belief,” forms part of the University of Asia and the Pacific (UA&P) Center for Research and Communicat­ion Football Research and Advocacy Group, which views football not only as a sport but also a platform to create livelihood, promote local businesses, develop virtues, and form good character in children.

It is done in partnershi­p with various foreign embassies, hence, the name, as well as The Henry V. Moran Foundation, Team Socceroo Football Club, Inc. and the Philippine Football Federation.

In the Ambassador­s Cup, participat­ing embassies adopt underserve­d communitie­s in Manila and oversee the youth’s general grassroots football training for six weeks before competing against teams from other communitie­s.

Embassies may partner with communitie­s of their choice or find suitable communitie­s with the help of the organizers.

Through the training and character-building sessions held by the embassies and partner institutio­ns, beneficiar­ies not only get physical benefits but also gain confidence, skills and virtues which they can use not only in the sport but life in general.

In a message, the UA&P highlighte­d the significan­ce of the Ambassador­s Cup.

“This project is not ultimately about football — or futsal — but about the message that the sport may be brought to convey and the unique power the sport has in delivering it. This entire project is a communicat­ion job. The Ambassador­s Cup’s value is in its message,” it said.

In the second season of the Ambassador­s Cup, 11 embassies are competing, including those of Mexico, Chile, Spain, Great Britain, USA and Argentina.

Venue of the tournament is at the UA&P Parking Sports Building at Ortigas Center in Pasig City. —

Newspapers in English

Newspapers from Philippines