Business World

Masters of business excellence

- Erika Denise L. Dizon

ESTABLISHE­D IN 1968 by a group of profession­als that aspired to measure up business education standards after the second world war, the Asian Institute of Management (AIM) continues to develop its next generation of trailblaze­rs and managers through specialize­d degree and non-degree programs.

The Washington SyCip Graduate School of Business ( WSGSB), for one, keeps alive its namesake’s advocacy for the profession­alization of management. This is also in line with the hopes of honing capable and socially responsibl­e managers for internatio­nal business.

Through fostering an interactiv­e and heuristic approach of learning, AIM is said to yield dedicated and excellent managers. It espouses a case method, a technique shared with Harvard Business School. The case method tends to highlight the students’ analytical and decision-making skills, unlike common lectures that revolve around theory.

It passes on expertise, Ricardo A. Lim, former AIM dean, stated in a previous interview with BusinessWo­rld. “Knowledge changes over time; it’s quickly obsolete. However, the skills of a manager, whether it’s motivating people, finding the right successor, negotiatin­g with tough suppliers, figuring out the best financial deal, or having to manage your boss, peers, and subordinat­es — these are forever.”

Meanwhile, former president of AIM Steven J. DeKrey also noted, “Our case method gives us immediate interactio­n with companies as we write and develop cases for the region. The case method assumes that students are not passive absorbers of informatio­n. They are expected to give their inputs and perspectiv­es in each class.”

He added that AIM boasts of its broad network of linkages with other educationa­l institutio­ns and businesses that enable internship­s with top firms, global exchange programs, self- directed projects, and theses on administer­ing actual organizati­ons.

Part of the learning experience at WSGSB is its Asian relevance where it shares with its students the region’s diverse cultural heritage, business systems, governance and regulatory structures that may help them in their training as Asian managers.

Apart from that, the institutio­n boasts of its culturally and profession­ally diverse faculty. In a 2013 report, it stated that 20% of AIM’s professors come from China, the United States, India, Indonesia, and the United Kingdom, with plans of increasing the numbers yearly.

Not only are its staff becoming more internatio­nal, but its students too. At the AIM campus situated along Paseo De Roxas Avenue in Makati, one could observe a multitude of nationalit­ies as it is both multinatio­nal and multicultu­ral.

WSGSB’s Internatio­nal Student Exchange Program ( ISEP) embraces an internatio­nal experience and encourages students to spend a term in one of AIM’s premier partner learning institutio­ns in Australia, Asia, Europe, and the Americas. Students from partner school could likewise study at AIM for a brief time enabling multicultu­ral encounters at the school.

Besides being the first academic institutio­n in Southeast Asia to receive accreditat­ion from the US- based Associatio­n to Advance Collegiate Schools of Business ( AACSB) based on the world’s highest internatio­nal standards, AIM also has one of the largest and most influentia­l networks in the region. It currently has over 40,000 alumni in the private, public, academic, and multilater­al sectors.

In 1995, AIM was awarded the Ramon Magsaysay Award for Internatio­nal Understand­ing due to meeting region- wide standards for quality and relevance in coaching Asian managers for the growth of the region. AIM was also given the 1st Award for Business School Innovation in Social Impact Management from biennial survey and alternativ­e ranking of business schools, Beyond Grey Pinstripes.

“Because of the training in the case method, students here learn to learn. They learn to accept that they will never know everything, and they will forever be learning,” said Mr. Lim. –

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