Business World

El Nido Resorts in Palawan captivates top travel markets

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SOME OF the world’s most influentia­l travel audiences are creating fresh momentum for El Nido Resorts in Palawan and bringing it to the attention of the top-end segment of the global travel market.

For the past two years, El Nido Resorts’ Pangulasia­n island and its environs have been named in the Conde Nast Traveller Readers Awards. The most prestigiou­s was the 2016 Readers’ Choice Awards that chose “The 20 Most Beautiful Beaches in the World” and voted El Nido, Palawan in the top slot. In that same article, readers recommende­d Pangulasia­n Island as the place to stay when in town.

In travel, a Conde Nast feature has the same impact as winning an Oscar in the movie industry, according to Joey Bernardino, sales and marketing head of the four island destinatio­ns that carry the El Nido Resorts brand. The other three properties are: Apulit, Miniloc and Lagen. ‘’We have been featured four times in a row over two years and we couldn’t be more grateful,’’ he says.

Mr. Bernardino explains that El Nido, Palawan made it to the Readers Choice Award on best beaches in 2015 and 2016. Also this year, Pangulasia­n was named in a Conde Nast Gold List enti- tled “Our Favorite Beach Resorts in the World” where it ranked fourth in a list of 13. It was also part of “Our Favorite Hotels in the World” Gold List that listed 168 names including properties in the US, Europe, Africa, Asia, Australia and other continents.

In the latest poll, CNN writers noted: ‘’Shockingly, Palawan remains steadily under the radar” despite its close to 50 powdery beaches set against “dramatic limestone formations (that) boast the finest and whitest sand you’ll ever see. The water is so blindingly blue it makes the Caribbean Sea look murky in comparison…”

The article connotes that given its plethora of exceptiona­l beaches, azure waters, relative seclusion and unusual backdrop of rock formations, El Nido Resorts’ Pangulasia­n, the top place to stay in the area, is most likely to soon make a strong impact on the world travel market.

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