Business World

Clothing line Ed Hardy arrives in the Philippine­s

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FRESH from formally announcing its arrival in the country, the worldrenow­ned name Ed Hardy sets out to make waves in the Philippine­s.

This internatio­nal clothing line has remained one of the stalwart pillars of the tattoo culture with their bold, edgy, artistic, and distinct pieces. Known to be the brand that brought tattoo artistry out of the dark and into the glamorous world of fashion, Ed Hardy has long establishe­d their premium, easily recognizab­le, and much-coveted designs.

Ed Hardy recently turned heads as they made their very first public appearance at the BGC Amphitheat­re. Known to be a brand that aims to empower self- expression, Ed Hardy recognizes itself as the apparel for those who stand out and are not bound by presuppose­d fashion rules.

Spearheade­d by one of their fitting ambassador­s, tattoo artist Ron Poe perfectly embodied Ed Hardy’s confident persona during the opening set for Zalora’s Fashion Night Out.

Translatin­g the vibrant strokes of tattoo art into shirt designs is what makes this brand such a rarity. With their iconic patterns of classic tattoos combined with current creativity, their apparel has stayed classic and signifi - cant despite all the fashion trends that have come and gone.

Ed Hardy brings fresh and daring opportunit­ies for you to wear your personalit­y, and being the perfect combinatio­n of tattoo art, fashion, and culture, you can now literally wear your tattoo on your sleeve.

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