Business World

Luxury in simplicity

- Joseph L. Garcia

DESPITE THE reputation of polo as a sport for the privileged, at its foundation it’s still a sport, and sports equals sweat. Piaget releases a new watch, called the Piaget Polo S, taking after an original line created in the 1970s inspired by the game played on horses.

It looks deceptivel­y simple, with a cushion- shaped dial with a decidedly large 42 mm case. It contains an automatic precision movement, while a more complex version, the Piaget Polo S Chronograp­h is equipped with, 1160P movement. Despite its hardy appearance, it shows delicacy and grace with its sapphire case-back, enabling one to see the watch’s movement.

The Polo S’s dial, meanwhile, is given in options of masculine blue, silvered or slate-gray dial, while the Piaget Polo S Chronograp­h is available with a silvered or blue dial.

Piaget was founded in 1874 by Georges Edouard Piaget, and was acquired by the Richemont Group (once known as the Vendôme group, which also owns Cartier) in the 1980s.

The watch was launched on Nov. 5 via a party at Nobu in the City of Dreams, where Hollywood star Ryan Reynolds was announced as the watch’s brand ambassador.

Donnie Tantoco, President of Rustan Commercial Corp., which distribute­s the watches in the company, defined luxury, perhaps taking inspiratio­n from the watch’s otherwise simple appearance. “Luxury starts from within. A luxury product reflects who you are, who you aspire to be. It inspires you to be the best and the truest version of yourself,” he said in a speech.

“As you wear it, it aff irms you; it strengthen­s you, and it stabilizes you,” he said. —

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