Ad Foundation partners anew with ABS-CBN for 10th Araw Values Awards

The Advertising Foundation of the Philippines and ABS-CBN Broadcasting Corporation renewed its long-time partnership for the staging of Araw Values Advertising Awards 2016. Now on its 10th season, The Araw Values Awards, the flagship project of the Advertising Foundation of the Philippines, is one of the most significant award shows in the advertising industry as it inspires self-reflection among its practitioners, promoting positive values in advertising while recognizing Filipino creative excellence. ABS-CBN, who shares the same advocacy, has been an exclusive media partner of the biennial industry event providing coverage and primetime telecast of the awards show. In photo during the formal signing of memorandum of agreement are (seated, second and first from right, respectively) ABS-CBN Chairman Eugenio Lopez III and President and CEO Carlo Katigbak together with (seated from left) Values Awards Deputy Chairperson Len Pozon, AdFoundation Assistant Board Secretary and Executive Director Linda Gamboa, Values Awards Overall Organizing Chair Blen Fernando, and AdFoundation Chairman of the Board Jun Nicdao.