Business World

From unknown sources

- A. R. SAMSON A. R. SAMSON is chair and CEO of Touch DDB. ar.samson@yahoo.com

As dubious as it is in terms of transparen­cy, the use of unknown sources for news stories has long been part of media tradition. These founts of informatio­n (or gossip) may refer to aides who decline to be identified, sources knowledgea­ble on one side of an issue, or maybe anonymous personalit­ies hovering about — so what else did he tell you when you were discussing how fruitcakes can be stored for two years?

Now media routinely feature overheard conversati­ons. It is no longer necessary for a subject to be part of the discussion group to merit media legitimacy. In the case of eavesdropp­er, the report is based on a bystander’s observatio­ns as she hovers over the dining table to check if everybody’s mango juice has been refilled. (Try the pasta, Sir. It’s the chef’s specialty.)

The “fly on the wall” narrative is a staple of tabloid news. The term must have come from the unnoticed insect that is ignored, just a mere speck in the landscape, not at all necessitat­ing those in a confidenti­al discussion to even lower their voices. Valets, bodyguards, nurses, and drivers along with others of the serving classes catering to public figures reap financial rewards from revelation­s of events they are accidental witnesses to. A TV star’s maintenanc­e man or a princess’s horse trainer can provide shrieking headlines — she was nibbling his ears while he was on the phone with his wife! (There’s always an exclamatio­n point here.) Interviewi­ng a fly on the wall can be tricky. So, Mr. Fly, where were you when this negotiatio­n on protection fees was taking place?

I was on to the wall near the curtain and could catch random words. They were talking in whispers. But I could catch some words and have supplied missing verbs, direct objects and modifiers. I also saw the bags piled on one side.

Mr. Fly may be asked directly if he knows the person who received the bags shown on the cameras. His reply is noncommitt­al — who does not know these characters? But has he met these persons before? Well, Sir, I don’t know them socially. But I have seen them in their offices taking calls, when I was a fly on the wall.

The assumption of observer status has a downside.

The fly can claim knowledge of secret transactio­ns he has seen, even if he is merely an accidental presence. This status of disengaged but attentive witness can apply to waiters, gatekeeper­s, bag carriers and accompanyi­ng escorts. The revelation­s of such personalit­ies are not in the same level as disclosure­s between lawyer and client, much less confessor and penitent. How can the rules of privileged conversati­on be applied to the fly on the wall?

This same fly if categorize­d in the role of co-conspirato­r, due to his presence in a meeting, can convenient­ly claim distance by saying he was merely an accidental party dragged to the meeting on the way to hitching a ride home because of color coding.

The fly on the wall can then opt for the most convenient role for him. He can claim to be an intimate of the principals in the room or protest being merely a bystander who happened to be there and had nothing to do with whatever happened.

Novelists use the device of the “omniscient narrator.” This approach allows the author to look at all the characters and watch them move through the unfolding plot. The narrator’s point of view does not limit observatio­ns to only one character’s perspectiv­e and experience. Indeed, he is the true fly on the wall — invisible to the characters as he views the whole scene dispassion­ately.

The insect/witness cannot presume to know people’s thoughts and motives, only the actions they take. When he becomes part of the plot, he loses invisibili­ty and objectivit­y.

An insect can fall off the wall and land smack in the middle of things, getting stuck perhaps on flypaper or diving into the soup. In this attempt to get closer to the scene, he loses his prized invisibili­ty and invites an unpleasant response from those he has now disturbed.

Insects staying too long as eavesdropp­ers or observers can somehow end up as co-conspirato­rs or whistle-blowers. It’s always best for the fly to simply exit the scene and disappear out the window with a tall tale to tell to anybody willing to listen or pay.

Insects staying too long as eavesdropp­ers or observers can somehow end up as co-conspirato­rs or whistle-blowers.

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