Business World

Doublemint runs latest ‘LoveWraps’ campaign

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IT ALWAYS starts with a possibilit­y of an encounter. Garnering over four million views on Facebook and still counting, the latest Doublemint commercial about Sarah & Juan’s love story has touched the hearts of many Filipinos. It’s a love story filled with simple gestures of Sarah, offering Doublemint to Juan, and the latter, sketching the moment onto the wrappers. The story of Sarah and Juan has reached through the deepest feelings of finding love in the simplest things. Doublemint makes this possible through LoveWraps. LoveWraps is your sweetest kilig moments turned into sketches on Doublemint wrappers. Just log in to www.mylovewrap­s.com, upload three pictures that best tell your love story, and voila, your Doublemint­Lovewraps are ready.

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