Amway celebrates 20th anniversary

AMWAY marks its 20th year in the Philippines this 2017, as it gears up to serve a more buoyant Philippine market by investing to upgrade its facilities and infrastructure in the country, and by shifting to a refreshed “Amway” brand to tap into the growing new generation of entrepreneurs — the future CEOs.

Amway’s new initiatives are in the area of Physical Presence (new store concept), social and digital tools for business, new products, and a fresh new image-building campaign that will help increase Amway’s relevance to the new generations of entrepreneurs.

To kick off its 20th year anniversary, Amway recently launched a ‘Kiss Me’ campaign, a youthful digital campaign that resonates with the millennial market. This will be followed by aggressive initiatives that will be rolled out to the market within the year.

For 2017, the biggest Amway Philippines investment is on infrastructure. The new Amway headquarters, which will be located in the Makati Business District, also signals sizeable investments in the Philippine market.