SparkUp: A platform that inspires

IGNITING INNOVATION in delivering interesting news content for the next generation of business leaders demands timely stories and eye-catching illustrations presented in a customized and entertaining way. Addressing the needs of its young readers in the age of disruption while still upholding its integrity, the country’s premier business daily, BusinessWorld, introduced its new brand called SparkUp.

Launched recently to the press, students and young entrepreneurs, SparkUp is a multimedia platform designed for young, passionate, and wildly aspiring go- getters. It serves as a source of business knowledge and insights, and a community where business-minded millennials can share ideas and inspire each other to turn business concepts into reality.

The idea of creating this digital-first multimedia platform came from Lucien C. Dy Tioco, BusinessWorld executive vice-president for sales and marketing.

“SparkUp was inspired by its predecessor, BWorld University. The original intent was really to give knowledge to the students on how the real world is in the business world. But while we were doing events and promoting to schools, that’s when we had the great idea of creating a Web site that would serve as a platform for them to share ideas, and seek ways on how to push forth and start up a business.”

Pola E. del Monte, SparkUp multimedia editor, said that this new platform enters the information technology age where people primarily pick up articles from social media. Its target audience — the millennials — like to be socially aware and want their passion to translate